Samsung's introduction of its Galaxy Note 7 rises to the top of this week's Viral Video Chart with 55.8 million views. The video campaign touts the smartphone line's newest features: an iris scanner and a water resistant stylus. Samsung also holds the third spot on the chart, with a medley of anthems from around the world in the spirit of the Olympic Games.
Another nod to the Olympics is Nike's "Unlimited," which reached 23 million views and takes the No. 2 viral video spot. It follows tennis players, runners and soccer players as they push their limits before ultimately going beyond them.
Chubbies' new lighthearted video in the No. 4 spot has us wondering why men's synchronized swimming isn't part of the Olympics while Hundai's "Together We Stand" acknowledges the importance of athletic teamwork and partnerships. Other Olympic-focused video campaigns, including Always' "#LikeAGirl" and Procter & Gamble's "Thank You, Mom" return to the Viral Video Chart this week.
The chart, which reflects both paid and organic views, spans the week through Sunday, so it hasn't yet tracked a complete week of Olympics and related advertising, and Samsung's Galaxy Note 7 videos debuted earlier than many Olympics campaigns. The question for the next chart is whether anything but the Olympics will be able to take No. 1.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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