While heartwarming ad campaigns tend to be most common around the holidays, this year campaigns utilizing humor were most viewed and shared.

Google came out on top of this year's holiday chart, as measured by AcuityAds, with their nostalgia filled "Home Alone"-themed campaign, Home Alone Again, starring Macaulay Culkin. Google remade and updated iconic scenes from "Home Alone" using today's technology to promote their Google Assistant product. The campaign has garnered 70.7 million views to date.

Duracell's campaign came in second, just behind Google, with 70.3 million views. Duracell's ad shows what would happen if Santa didn't trust Duracell (spoiler alert: not well).

At least two ads that made the top 10 took a more heartwarming approach -- and utilized animation.

Apple's "Share Your Gifts" was viewed over 39 million times. This ad shows a woman using Apple products to create, but she's too afraid to share her creations. When her papers fly out of the window unexpectedly and her work is shared with the world, she realizes they bring joy to others.

Iceland Food's #NoPalmOilChristmas, also heartwarming, is created in the style of an animated children's story, narrated by Emma Thompson. The ad tells the story of a 'Rang-tan' in her bedroom destroying everything. Rang-tan then tells the little girl she's only there because of the humans in her forest who are destroying her home for palm oil. The storybook ad with a message garnered over 29 million views, grabbing 6th place on the chart.

Here's the rest of the best:

Top 10 Holiday Campaigns of 2018

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1

Home Alone Again

ClientGoogle

AgencyArts and Letters Creative Co

Views this week70,749,691

Creative AppealCelebrities and icons, events, humor, nostalgia

2

Christmas 2018

ClientDuracell

AgencyWieden & Kennedy New York

Views this week70,364,489

Creative AppealEvents,Humor

3

Believe in Dreams: A Tiffany Holiday

ClientTiffany & Co.

AgencyLaird & Partners

Views this week47,346,647

Creative appealCelebrities and icons, events, soundtrack

4

Share Your Gifts

ClientApple

AgencyTBWA/Media Arts Lab

Views this week39,183,413

Creative appealAnimals, events, heartwarming/inspirational, soundtrack

5

Target Holiday 2018

ClientTarget

AgencyNA

Views this week36,663,311

Creative appealEvents, food/beverages, informational

6

#NoPalmOilChristmas

ClientIceland Foods

AgencyMother

Views this week29,062,331

Creative appealAnimals, events, heartwarming/inspirational

7

Let's Go Gifting!

ClientNordstrom

AgencyNA

Views this week28,905,125

Creative appealEvents, soundtrack

8

The Boy and The Piano

NEW

ClientJohn Lewis

AgencyAdam & Eve/DDB

Views this week27,468,025

Creative appealCelebrities and icons, events, heartwarming/inspirational, nostalgia, soundtrack

9

Holiday Surprise

ClientKeurig

AgencyHavas

Views this week23,756,112

Creative appealCelebrities and icons, events, humor

10

Louis Vuitton's Enchanted World of Gifts

ClientLouis Vuitton

AgencyNA

Views this week23,291,593

Creative appealEvents, heartwarming/inspirational

Source: AcuityAds

The most-viewed video ads, powered by AcuityAds, focuses on brand-driven video ad campaigns. Each campaign is measured by True Reach®, a proprietary metric that includes views from brand-driven and audience-driven video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

*These campaigns are ranked based on their total True Reach® from when each campaign launched through 1/3/19.

To notify AcuityAds of an upcoming video ad campaign, please contact AcuityAds directly.