- Kanye West and Taylor Swift. Both performed at the VMAs, which
caused endless speculation about potential backstage weirdness
between them, given that Kanye notoriously interrupted Taylor's
2009 VMA acceptance speech. Kanye renewed the controversy by
apologizing ("I'm sorry, Taylor") on Twitter recently, and now I
just wish they'd hook up already and make adorable, arrogant babies
together.
- You've gotta love the Twittersphere for its left-field
obsessions. Supercute superheroes the Powerpuff Girls -- Blossom,
Butttercup and Bubbles -- improbably make our Top 10 this week
thanks to people tweeting their favorite memories of the iconic
cartoon series in the wake of its airing on Indonesian TV. By the
way, effective immediately, I'm launching a new meme --
#PowerpuffGaga -- in an attempt to spread the word that Lady Gaga
was a Powerpuff Girl in her youth, but was cut from the team. It's
true; I swear!
How is this chart made? See Notes,
below.
|
Trend |
Peak Position This Week |
Points |
Crowdsourced Description |
|---|
| 1 |
MTV VMAs |
1 |
11,793 |
The MTV Video Music Awards aired on Sunday, September 12. Lady
Gaga accepted the award for Video of the Year (for "Bad Romance")
wearing a dress, shoes and purse made out of pieces of raw meat.
|
| 2 |
NFL |
1 |
6,000 |
Tweets about various teams, players and matches.
|
| 3 |
Taylor Swift-Kanye West Controversy |
1 |
5,858 |
People are beginning letter-style tweets (hence Dear Taylor
Swift) and penning their thoughts and reactions about her premiere
of her latest song, "Innocent," at the 2010 MTV VMAs. Kanye West
performed "Runaway" at the MTV VMAs.
Subtrends include: Dear Taylor Swift, #kanyewest, About Kanye
|
| 4 |
Powerpuff Girls |
1 |
3,820 |
People are tweeting about their favorite memories of the
Powerpuff Girls and their favorite characters from the show. It
originally started trending over the weekend because the show aired
on TRANS7, one of Indonesia's TV stations.
Subtrends include: Powerpuff
|
| 5 |
Twitter |
2 |
3,175 |
Twitter is introducing a new, re-engineered Twitter.com website
design and rolling out its features to users over the next few
weeks.
Subtrends include: #newtwitter
|
| 6 |
Google |
1 |
2,529 |
Google has launched a new Doodle on British and Irish platforms
to celebrate the 120th anniversary of mystery writer Agatha
Christie's birth. Google also just implemented various ajax
features, including instant search (as you type) and ajax paging.
Subtrends include: Agatha Christie, Google Instant, Agatha
|
| 7 |
Soccer/Football |
1 |
2,287 |
Tweets about various players, teams and matches.
|
| 8 |
Restart |
1 |
2,153 |
As a reaction to Restart trending, Twitter users are expressing
their dislike of the Brazilian band. "Cala Boca Coloridas" means
"Shut Up, Colorful Girls" in Portuguese. It refers to the mostly
teenage fans of Restart, which is part of a new "colourful rock"
movement whose fans wear gaudy clothes and weird haircuts.
Meanwhile, fans of the band are expressing their appreciation for
it and its members.
Subtrends include: Everybody Hates Restart, CALA BOCA COLORIDAS,
Everybody Loves Restart
|
| 9 |
U.S. Open |
1 |
1,948 |
Tweets about various players -- most notably Rafael Nadal --
and matches.
|
| 10 |
Jonas Brothers |
1 |
1,953 |
Nick Jonas turned 18 on Sept. 16.
Subtrends include: #happy18thbdaynickj
|
For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled
by its in-house editors and covering an expanded general list of
Top 20 trends (including hashtag trends) here.
Simon Dumenco is the "Media Guy" media columnist for Advertising
Age. You can follow him on Twitter @simondumenco.
