Conversation connects people, lets us share knowledge, and inspires creativity and innovation. At Twitter, it’s the center of everything we do. And we think it can be so much more.
The power of public conversation
Twitter’s purpose is to serve the public conversation. We believe that public conversation—a free exchange of ideas and information, open for everyone to join—benefits society by solving common problems, inspiring new ideas, even making us LOL.
When people talk, beautiful, wonderful, powerful things happen.
Public conversation connects people, letting us find common ground we never knew we had. It introduces us to new perspectives. Bonds us over our shared love of K-pop, sports and silly memes, and helps us understand each other and the world we share so we’re never in this alone.
Public conversation makes education more accessible. When information changes daily—hourly, actually—the public conversation helps everyone keep up in real time. Not just for the privileged but for anyone who wants to access it.
Public conversation also inspires creativity and innovation. It pushes us to explore new ideas and expressions from diverse backgrounds and cultures. It sparks our imagination and blesses us with new art, new voices, and new creations ready to change the world.
But it’s not without its challenges. Talk can evolve quickly and sometimes gets heated. Some people feel left out and the joy and laughter get overshadowed (boo!). So we’re reimagining the public conversation to be more healthy, valuable and open to all.
Healthy conversations start with a safer Twitter
Providing a safe and healthy platform is our most important job because conversation thrives when people trust what they see and feel comfortable participating in. So we’re reimagining new ways for dialogue to feel respectful, informative and definitely less all-caps.
One example is Twitter’s proactive prompts, which are designed to make people think twice about the words they use, or to read carefully the articles they’re sharing before actually sharing them. These features are based on the belief that when given the opportunity, people will take the high road.
Then there’s our Birdwatch experiment, which empowers the very people who are part of a conversation to contextualize information and let us know if enforcement is needed. And our new Communities feature, which we’ve started rolling out this year, allows people with common interests to choose how to best moderate their group’s behavior.
imagine an alternate timeline where everyone just gets you— Twitter Communities (@HiCommunities) September 8, 2021
say hi to Communities—the place to connect with people who Tweet like you. testing now on iOS and web, Android soon! pic.twitter.com/TJdKwUa4D2
We’re also committed to identifying misinformation with labeled tweets and removing it from Twitter as soon as possible so both people and brands can get truthful, credible information.
Ultimately, everyone should have control over their experience without fear of misinformation or bullying. So we’re testing ways for people or brands to remove followers or remove themselves from conversations. And we’re just getting started.
Starting a public conversation should be worth it. Literally. The true value of conversation shouldn’t just be about likes or retweets. It should be about pure expression, saying something and being heard and sharing ideas that get people thinking, laughing or learning. And yes, being fairly compensated, too.
Twitter is really just having a conversation with yourself and hoping people join in.— Happiness (@Happiness_Jayem) July 24, 2020
And that’s what I am going to be doing, you can join in my Conversations
Let’s Tweet, Chat, Laugh, Learn and Have Fun on here!
We launched Twitter spaces to give people and brands a way to share their expression through audio, using their voice to have a voice. And with Revue anyone can create long-form written content whenever they’ve got something that goes beyond 280 characters.
But value is also about getting paid. Super Follows is a monthly subscriber-only content initiative that’s like a backstage pass to your favorite Twitter accounts.
And with Ticketed Spaces, creators can charge for access to their exclusive live audio experiences, like an interview or a listening party.
Our new Tips feature even lets people support whatever they want, whether it’s a creator, a cause or just someone needing help with the rent. And just so everyone gets paid quickly and seamlessly, we’re giving them the options to use Cash App, Venmo, Patreon, Bandcamp or Bitcoin.
All of this opens up the power of conversation for brands. When more creators bring more followers, brands win, too.
We’re giving even more businesses a chance to succeed with Twitter for Professionals, a new suite of tools for anyone who comes to Twitter to do business. And retailers can test new e-commerce tools like Shop Module, and eventually features from our Live shopping experiment to drive sales right in the timeline. Because every person and professional deserves to have more valuable conversations.
Open, accessible conversations
Whose conversation is this anyway? Hint: it’s yours. The public conversation is at its best when everyone, everywhere has a voice. So we’re imagining a conversation shaped by people without borders—whether geographical, economic or technological—that may be holding them back. For example, we’re growing our service in underserved areas like Ghana to make sure more people can be part of the public conversation.
Our new Twitter Developer Platform lets outside developers tap into our Public API to build what’s next, from searching for new Twitter Spaces to exploring the global impact of climate change. This opens up a whole new future for people and brands everywhere to get the most out of the conversations on Twitter.
Ultimately, we believe in an open, decentralized future that provides equal access through a free flow of information and currency. So we’ve started Bluesky, an independent project of brilliant technologists and developers with the sole aim of creating a shared standard that frees conversation from any single platform or entity. All this means more people having more conversations and creating more opportunities for brands to connect.
This conversation is just getting started
Conversation has always been the connecting force in the world. Now, it’s time to reimagine everything it can be, from the value it can offer our creators and brands to the safe, healthy space for voices everywhere and the open ownership and control that everyone deserves.
Conversation has taken us to unbelievable places. We’re excited to see where it goes next.