A lifelong strategist and innovator, Amelia Dunlop is the Chief Experience Officer at Deloitte Digital, where she leads the Customer Strategy and Innovation business. For the past twenty years she has advised CEOs and business leaders on how to find new sources of growth. Her life’s work is focused on using data, technology, and design to create human experiences that engage hearts and minds.
Consumers are demanding that brands demonstrate greater authenticity. What if instead of interacting with them transactionally, we treated them like friends?