Karl Dawson is the Vice President of Audience Research at Tubi. He has over a decade of experience delivering product marketing research and measurement solutions to Fortune 500 clients. Areas of interest include research methodology and its application at the intersection between product, user experience, marketing, machine learning, and data science.
Latest from Karl Dawson
A new study by Tubi demonstrates that ad-supported video on demand (AVOD) services are a practical alternative to cable and satellite TV, but with caveats.
Streaming is the fastest growing video format in viewership and media dollars, with ad-supported video on demand particularly enjoying gains across all demos.
Tubi’s new research report, “The Sports Streaming Audience,” shows that sports streaming offers powerful advertising opportunities for brands today.
