Subscribe
Image
Name
Patrick Sarkissian

Latest from Patrick Sarkissian

CategoryAgencies
Why Metrics Are Killing Creativity in Advertising

When the economy takes a nosedive, marketers get nervous. And when sales follow suit, clients stop approving creative ideas, and start staring at numbers.

ImageWhy Metrics Are Killing Creativity in Advertising
Staying current is easy with newsletters delivered straight to your inbox.