Latest from valentina@sajournalists.com

Brazil to Allow Political Speech on Social-Networking Sites

Brazilian President Lula da Silva has approved a law ratifying the freedom of expression on the internet during the election.

Before U.S. Open Win, Del Potro Was an Ad Star in Argentina

it won't be long until Argentine Juan Mart?n Del Potro becomes one of his country's top ad stars. There have already been ads with Nike and Pepsi.

Latino Creatives on the WWF Crisis: Bad Ad, Worse PR, Touchy Americans

Latin ad creatives criticize DDB for bad PR and for poor creative execution on an ad that exploited the September 11 attacks.

Meet the Most Powerful Latino in the Media-Agency Business

Mr. Sabogal's hire at Initiative Worldwide marks the first time a Latino has been appointed to a global managing position within a media-agency network.

Nike Becomes Latest Brand to Sign With Mexico's Hot Indie Shops

Anonimo, which features executives from Leo Burnett and DDB, is well on its way to becoming the latest Mexican independent shop giving the network giants fits.

Mexican Riff on Apple Advertising Has Locals Crying Plagiarism

A Mexican ad for Televisa by advertising agency Pico Adworks that borrows from Apple's famous "I'm a Mac" campaign is sparking local outrage.

In Argentina, Pepsi Becomes 'Pecsi'

Spanish speakers tend to say "Pecsi" instead of Pepsi. Pepsi has responded with a campaign changing the second P to a C, believed to be the first of its kind.

Advertising Faces Uncertain Future Under Chavez's Rule

It's becoming more and more difficult to succeed in the ad business in Venezuela because Hugo Chavez' s socialist government is in open war with capitalism.

The Four Agencies Leading Creative in Buenos Aires

In Buenos Aires, arts are not just for the privileged, but they're continuously mingling with people on the streets. Advertising is not an exception.

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