Diet Pepsi : 0 Calories, 0 Carbs

As a visual solution to communicating a 0 calories/0 carbs message, this is pretty damn cute and inventive.

Published On
Apr 27, 2005

Credits

Date
Apr 27, 2005
Client:
Diet Pepsi
Executive Creative Director:
Don Schneider
Copywriter/Art Director:
Frank Anselmo
Copywriter/Art Director:
Jayson Atienza
Copywriter/Art Director:
Chris Maiorino
Agency:
BBDO-New York
Brand:
Diet Pepsi

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Project Type