Wrigley's-owned gum brand 5GUM is building an interactive experience in Berlin that is promised to "stimulate all five senses." From July 31 to August 3, people will be able to visit a special room in Berlin (designed by production house Unit9) featuring technology such as 3D virtual reality glasses and 7.1 surround headphones. The experience, created by BBDO Dusseldorf, is designed to "immerse you into the 5 GUM world." Those who want to participate can register on site at the RAW flea market in Berlin--Friedrichshain.