Smarties : 8 Colors of Fun

Mining kids' kreativity

Published On
Aug 29, 2010

Editor's Pick

JWT Sydney teamed eight kids and eight adult artists in this campaign for Smarties. The cross-generational teams each created a piece of work to represent one Smarties color.

Here, singer/songwriter Raymond Wassef collaborates with a kid with a flair for dancing to create a musical homage to blue.

See the other collaborations on the Smarties YouTube page.

Credits

Date
Aug 30, 2010
Brand:
Smarties
Client:
Smarties
Agency:
JWT-Sydney
Executive Creative Director:
Angus Hennah
Creative Team:
Simon Armour
Creative Team:
Blair Kimber
Director:
Summer Agnew
Production Company:
Curious
Post Production:
FSM
Sound Director:
Nylon Studios

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Project Type
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