Honda : Adaptive Headlights (5 seconds)

That's how it happened.

Published On
Jun 14, 2012

Editor's Pick

Wieden + Kennedy London shows how inspirations for various Honda features, like wipers, airbags, headlights and fold up seats, came from nature, in a series of 'idents' that will appear during documentaries on the U.K.'s Channel 4. The strapline is, "The more we look, the more we learn,"

The films, directed by 2AM's James Caddick, are short, 5, 10 or 15 second spots, and use a technique called 'match cutting,' which is where movement or sounds are linked to specific actions that result in a Honda feature.

Check out all seven films on the right.


Jun 15, 2012
Brand :
Client :
Agency :
Wieden & Kennedy-London
Creative :
Ben Shaffery
Creative :
Max Batten
Creative Director :
Sam Heath
Creative Director :
Chris Groom
Creative Director :
Jon Matthews
Agency Producer :
Michelle Brough
Director :
James Caddick
Production Company :
2AM Films
Producer :
Aly Moffat
Lighting Cameraman :
Ollie Downey
Editor :
Owen Oppenhiemer
Post Production :
Paul Wilmot
Post Production Company :
Sound Engineer :
Dan Beckwith
Sound House :

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Project Type