The real Stan Smith explains how people think he's a shoe in Adidas' spot for the 'Superstan' sneaker

Spot by Hypemaker promotes blend of two footwear designs, the Superstar and Stan Smith

Published On
Feb 04, 2020

Editor's Pick

Anyone who's been aware of fashion over the past few years will be aware of "Stan Smith" shoes, but how many people knew who they were named after?

In a new spot from Adidas Originals and Hypemaker, we get to meet the real Stan Smith, former tennis star, as he promotes the brand's new "Superstan" shoes (the design combines the bell toe of heritage sneaker Adidas Superstar with the colorway of the Stan Smith.)

Filmed by director Marie Schuller of RSA at Smith's South Carolina home, it sees him modestly explain that many people point out his name is a shoe, without actually realizing the shoe was named after him. (The phenomenon was also highlighted earlier in a book that Adidas Originals had created with Johannes Leonardo.) 

In the new ad, a split screen technique juxtaposes Smith's life, with his track suit, pool and case of tennis trophies, with other scenarios—like a city basketball player and transistor radio—all meant to highlight the heritage of Superstar. Smith was filmed on 16mm and the Superstar footage on digital video, a technique designed to emphasize the Superstan's blend of two designs. 


Feb 04, 2020
Client :
Adidas Originals
Agency :
Production :
RSA Films
Director :
Marie Schuller
Executive Producer :
Molly Bohas
Executive Producer :
Paul Kawasaki
Executive Producer :
Martin Roker
Managing Director :
David Mitchell
Producer :
Stacey LaMotte
Producer :
Nancy Ryan
Copywriter :
Mary Logue
Director of Photography :
Marz Miller
1st AD :
Sam Smith
Production Designer :
Benny Casey
Editor :
Marie Schuller
Music Supervisor :
Marie Schuller
Post Production :
Colorist :
Denny Cooper
Sound Design and Mix :
Chris Southwell
Online :
Scott Ryan
Producer :
Jake Saunders

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