Argos celebrates the return of the big Christmas get-together

The UK retailer's campaign shows an army of friends and relatives advancing

Published On
Nov 11, 2022

Editor's Pick

While some U.K. retailers are going low-fi on their Christmas ads this year in light of the cost-of-living crisis, Argos seems to have opted for the opposite approach.

Its campaign celebrates the return of the big Christmas get-together after the pandemic, with a humorous spot that shows an army of friends, neighbors and relatives advancing on a couple's house for the holidays. Among the crowd are parents with babies strapped to their chests, relatives with suitcases, bakers with trifles children with nerf guns and even football fans (in a nod to the World Cup). "We're going to need a bigger bowl," says the man nervously as they realize the full scale of what's about to happen.

“We know how difficult the last few years have been for everyone, so we really wanted to bring a smile to viewers faces by highlighting the fun and comedic moments of Christmas get-togethers, along with the unique experience of being able to bring everyone, from all ages and backgrounds, to share a wonderful Christmas together at home," said Rob Quartermain, head of marketing campaigns at Argos, in a statement. 

The spot is by The&Partnership, and was directed by Gary Freedman via MJZ.



Nov 11, 2022
Client :
Agency :
Chief Marketing Officer :
Mark Given
Director of Communications & Creative :
Radha Davies
Head of Marketing & Brand Communications :
Rob Quartermain
Campaign Manager :
Becky Desert
Campaign Manager :
Lisa Ironside
Marketing Campaign Executive :
Alice Booth
Campaign Assistant :
Ben Arnold
Sarah Golding
Chief Creative Officer :
Micky Tudor
Toby Allen
Creative Director :
Chris Clarke
Creative Director :
Matthew Moreland
Head of Integrated Production :
Charles Crisp
Agency Producer :
Alfie Glover-Short
Production Assistant :
Carla Sandhu
Managing Director :
Gary Simmons
Business Director :
Lucy Almond
Senior Account Director :
Alex Fitzsimons
Account Director :
Misbah Husain
Account Manager :
Gabriella Kaas
Account Executive :
Sophia Levison
Planning Director :
Matt Linnett
Planner :
Ed Davenhill
Production Company :
Director :
Gary Freedman
MD/Executive Producer :
Lindsay Turnham
Producer :
Jacob Swan Hyam
Production Manager :
Charlie Rose Jones
Director of Photography :
Stephane Fontaine
1st AD :
Ben Glickman
Production Designer :
John Ebden
Stylist :
Michelle May
Editor :
Amanda James
Assistant Editor :
Leah Burton
Assistant Editor :
Mike Radforth
Offline Producer :
Nikki Porter
Post Production :
VFX Supervisor :
Giles Cheetham
Colorist :
Luke Morrison
2D Supervisor :
Stirling Archibald
2D Assist :
Sebastian Brandow
2D Assist :
David Ince
DMP Artist :
Carl Edlund
Executive Producer :
Vic Lovejoy
Producer :
Alex Carswell
Audio Post Production :
Grand Central Recording Studios
Audio Producer :
Molly Butcher
Sound Designer :
Munzie Thind
Music Supervision :
Trait Music
Composer :
Oliver Mayo

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