While some U.K. retailers are going low-fi on their Christmas ads this year in light of the cost-of-living crisis, Argos seems to have opted for the opposite approach.
While some U.K. retailers are going low-fi on their Christmas ads this year in light of the cost-of-living crisis, Argos seems to have opted for the opposite approach.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”