Argos celebrates the return of the big Christmas get-together
The UK retailer's campaign shows an army of friends and relatives advancing
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While some U.K. retailers are going low-fi on their Christmas ads this year in light of the cost-of-living crisis, Argos seems to have opted for the opposite approach.
Its campaign celebrates the return of the big Christmas get-together after the pandemic, with a humorous spot that shows an army of friends, neighbors and relatives advancing on a couple's house for the holidays. Among the crowd are parents with babies strapped to their chests, relatives with suitcases, bakers with trifles children with nerf guns and even football fans (in a nod to the World Cup). "We're going to need a bigger bowl," says the man nervously as they realize the full scale of what's about to happen.
“We know how difficult the last few years have been for everyone, so we really wanted to bring a smile to viewers faces by highlighting the fun and comedic moments of Christmas get-togethers, along with the unique experience of being able to bring everyone, from all ages and backgrounds, to share a wonderful Christmas together at home," said Rob Quartermain, head of marketing campaigns at Argos, in a statement.
The spot is by The&Partnership, and was directed by Gary Freedman via MJZ.
Credits
- Date
- Nov 11, 2022
- Client :
- Argos
- Agency :
- The&Partnership
- Chief Marketing Officer :
- Mark Given
- Director of Communications & Creative :
- Radha Davies
- Head of Marketing & Brand Communications :
- Rob Quartermain
- Campaign Manager :
- Becky Desert
- Campaign Manager :
- Lisa Ironside
- Marketing Campaign Executive :
- Alice Booth
- Campaign Assistant :
- Ben Arnold
- CEO :
- Sarah Golding
- Chief Creative Officer :
- Micky Tudor
- ECD :
- Toby Allen
- Creative Director :
- Chris Clarke
- Creative Director :
- Matthew Moreland
- Head of Integrated Production :
- Charles Crisp
- Agency Producer :
- Alfie Glover-Short
- Production Assistant :
- Carla Sandhu
- Managing Director :
- Gary Simmons
- Business Director :
- Lucy Almond
- Senior Account Director :
- Alex Fitzsimons
- Account Director :
- Misbah Husain
- Account Manager :
- Gabriella Kaas
- Account Executive :
- Sophia Levison
- Planning Director :
- Matt Linnett
- Planner :
- Ed Davenhill
- Production Company :
- MJZ
- Director :
- Gary Freedman
- MD/Executive Producer :
- Lindsay Turnham
- Producer :
- Jacob Swan Hyam
- Production Manager :
- Charlie Rose Jones
- Director of Photography :
- Stephane Fontaine
- 1st AD :
- Ben Glickman
- Production Designer :
- John Ebden
- Stylist :
- Michelle May
- Editor :
- Amanda James
- Assistant Editor :
- Leah Burton
- Assistant Editor :
- Mike Radforth
- Offline Producer :
- Nikki Porter
- Post Production :
- ETC
- VFX Supervisor :
- Giles Cheetham
- Colorist :
- Luke Morrison
- 2D Supervisor :
- Stirling Archibald
- 2D Assist :
- Sebastian Brandow
- 2D Assist :
- David Ince
- DMP Artist :
- Carl Edlund
- Executive Producer :
- Vic Lovejoy
- Producer :
- Alex Carswell
- Audio Post Production :
- Grand Central Recording Studios
- Audio Producer :
- Molly Butcher
- Sound Designer :
- Munzie Thind
- Music Supervision :
- Trait Music
- Composer :
- Oliver Mayo
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