While some U.K. retailers are going low-fi on their Christmas ads this year in light of the cost-of-living crisis, Argos seems to have opted for the opposite approach.

Its campaign celebrates the return of the big Christmas get-together after the pandemic, with a humorous spot that shows an army of friends, neighbors and relatives advancing on a couple's house for the holidays. Among the crowd are parents with babies strapped to their chests, relatives with suitcases, bakers with trifles children with nerf guns and even football fans (in a nod to the World Cup). "We're going to need a bigger bowl," says the man nervously as they realize the full scale of what's about to happen.

“We know how difficult the last few years have been for everyone, so we really wanted to bring a smile to viewers faces by highlighting the fun and comedic moments of Christmas get-togethers, along with the unique experience of being able to bring everyone, from all ages and backgrounds, to share a wonderful Christmas together at home," said Rob Quartermain, head of marketing campaigns at Argos, in a statement. 

The spot is by The&Partnership, and was directed by Gary Freedman via MJZ.