Asda's Mother's Day ad depicts what happens when you compromise with mom

Work from AMV BBDO continues retailer's push telling consumers they don't have to settle

Published On
Mar 04, 2020

Editor's Pick

U.K. supermarket Asda has been having fun with the idea of why you should never compromise on quality or price, in a campaign by agency AMV BBDO.

It includes this new spot for Mother's Day (March 22 in the U.K.) in which a woman debates between having her mom live in a seniors' home (Mom's preferred scenario, which sees her running off with a handsome young lover) and her own ideal situation having Mom close by (and acting like Julie Andrews from "The Sound of Music," giving the kids singing lessons). Ultimately, the woman compromises and has her mom living in a caravan on the driveway, watching the daughter's every move.

Directed by Alex Boutell, it's one of Asda's more memorable spots in recent years, and the idea of humorous "compromises" provides plenty of scope for future executions. 


Mar 04, 2020
Client :
Agency :
Creative Director :
Rich McGrann
Creative Director :
Andy Clough
Creative :
Jack Smedley
Creative :
George Hackforth-Jones
Agency Planner :
Sam Williams
Agency Account Team :
Bobbie Gannon
Agency Account Team :
Charlotte Oram
Agency Account Team :
Phoebe Swan
Agency Producer :
Tara Megson
Assistant Producer :
Lucia Fioravanti
Production Company :
Rogue Films
Director :
Alex Boutell
Director :
Alex Boutell
Production Co. Producer :
Tom Farley
Post-Production Company :
Electric Theatre Company
Business Affairs :
Maxine Thompson
Audio Post-Production :
String & Tins

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