Clearing the air is a lot easier when you know exactly who you're dealing withwhich is why GSD&M's new website for Lennox is so darn effective. The interactive experience features a cast of goofy unitard-clad characters, each representing a pesky environmental pest (humidity, dust, pollen, etc.) that can have your family sweating, sneezing or coughing around the house. By clicking around a framed family picture that includes all of these unwanted guests, visitors can access amusing video interviews that educate them about the intruders' most annoying tendencies, all of which can be controlled or eliminated using the indoor air quality improvement products of Lennox's Customized Comfort System.