You'd Make a Way Better Rich Person, Says New York Lotto Campaign
Ads and 'Field Guide' via McCann Highlight Wealthy Weirdos
Editor's Pick
The New York Lotto's latest campaign affectionately highlights some of the eccentric habits of wealthy New Yorkers -- all in order to show you that you'd make a "better rich person."
Four new TV ads, plus a print and outdoor campaign, by McCann New York, bring caricatured examples of New York's spending habits to life -- the wealthy heir who bathes in expensive wine, the internet start-up guru who buys solid gold staples, the woman who spent a fortune becoming a pet whisperer and, seen here, the guy who spent millions on a dead bat for his bat collection. The spots, which also remind viewers that Lotto has made more millionaires out of more New Yorkers than any other in-state game, were directed by O Positive's Jim Jenkins.
The campaign also includes an amusingly illustrated "Field Guide" to identifying eccentric wealth at RichPeopleGuide.com. Here, New Yorkers can discover exactly which type of Rich Person they would be better than if they were wealthy, and find out more about some of the characters that appear in the ads.
Credits
- Date
- Nov 02, 2015
- Brand :
- New York Lottery
- Client :
- New York Lottery
- Agency :
- McCann-New York
- North American Chief Creative Officer :
- Eric Silver
- Chief Creative Officer :
- Tom Murphy
- Chief Production Officer :
- Nathy Avriam
- Executive Creative Director :
- Mat Bisher
- Executive Creative Director :
- Grant Smith
- Group Creative Director :
- Jillian Goger
- Writer :
- Grant Smith
- Writer :
- Jillian Goger
- Creative Director :
- Matt Swinburne
- Creative Director :
- Raphael Milczarek
- Art Director :
- Raphael Milczarek
- Senior Copywriter :
- Chauncey Hollingsworth
- Art Director :
- Stephen Icardi
- Art Director :
- Zoe Kessler
- Copywriter :
- Molly Wilkof
- Senior Integrated Producer :
- Deb Archambault
- Senior Integrated Producer :
- Loly McIndoe
- Senior Integrated Producer :
- Bryan Litman
- Senior Print Producer :
- April Gallo
- Group Account Director :
- Lauren LaValle
- Account Supervisor :
- Geordie Larratt-Smith
- Account Executive :
- Rachel Heiss
- Executive Planning Director :
- Mike Medeiros
- Associate Social Director :
- Kenny Gold
- Digital Strategist :
- Caitlin Bishop
- TV Production Company :
- O Positive
- Director :
- Jim Jenkins
- Executive Producer :
- Ralph Laucella
- Producer :
- Marc Grill
- Production Manager :
- Brynn Maguire
- Post TV :
- Mackenzie Cutler
- Editor :
- Ian MacKenzie
- Assistant Editor :
- Mike Leuis
- Executive Producer :
- Sasha Hirschfield
- Radio :
- Pomann Sound
- Mixer/Sound Designer :
- Justin Kaupp
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