Pets go 'behind the scenes' as roving reporters for UK animal shelter

Karmarama lets Peanut and Misty investigate their temporary home

Published On
Apr 06, 2018

Editor's Pick

British animal shelter Battersea Dogs & Cats Home brings a pet's-eye view to its latest campaign. Roving animal "reporters"--Peanut the dog and Misty the cat--show off Battersea's amenities, from initial intake to showers, exercise to lounging, training to medical checkups. Karmarama created a 30-second TV spot, as well as longer mini-episodes that debut online today and roll out through the month of May.

The media strategy by Manning Gottlieb OMD includes digital OOH and social, focusing on people who can no longer take care of their pets and seeking to engage them when they're looking to be distracted, entertained or cheered up.

Battersea has made use of stunts that pull on heartstrings before. In 2015, they used leaflets with embedded RFID tags to coordinate the billboards in an East London shopping mall. As shoppers strolled, a digital puppy followed them from store to store, hoping to find a new home.


Apr 06, 2018
Brand :
Battersea Dogs & Cats Home
Client :
Battersea Dogs & Cats Home
Agency :
Chief Creative Officer :
Nik Studzinski
Executive Creative Director :
Adam Kean
Executive Creative Director :
Dickie Connell
Executive Creative Director :
Brian Williams
Creative Team :
Tobias Owen
Creative Team :
Meigan Brown
Agency Producer :
Victoria Dashwood-Quick
Account Director :
Kate Fitzgerald
Creative Planner :
Rhonwen Lally
Production Company :
Director :
Barny Revill
Producer :
Sam Kirby
Director, Photography :
Simon Reay
On Board Camera :
Chris Watts
1st Assistant Director :
Jonathan Sidwell
Offline Editor :
Zoe Davis
Offline Editor :
Ryan Robinson
Offline Editor :
Mark Preston
Visual Effects Post House :
Kream & Freefolk
Visual Effects Producer :
Vittorio Giannini
Visual Effects Producer :
Beverley Wells
Colorist :
Holly Grieg
Color :
Sound Design :
Henning Knoepfel
Sound Design Company :
Soundtree Music

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