Interactive Site Uses Technology That Responds to Blinks
Jan 16, 2015
Kia is inviting people to a digital stare-off with NBA star Blake Griffin --- "Blink Griffin" -- with an interactive site using webcam technology that recognizes and responds to blinks. Users can choose one of two opponents: Griffin as a cowboy, or Blake as a fighter pilot (the same characters he plays in the 2015 Kia Optima's launch TV spots).
The technology allows the camera to home in on user's eyes, then Griffin attempts to intimidate the user into blinking first. You can keep playing for a spot on the leaderboard. While Kia isn't the first brand to use such blinking tech (It played a key role in Virgin Mobile's Blinkwashing campaign from Mother, N.Y. in 2013), the staring game ties in nicely with the TV spots, two more of which are set to roll out over the next few weeks. David & Goliath L.A. created both. Wildlife L.A. was the digital production agency on the project.