Kia Challenges You to Out-Stare Blake Griffin
Interactive Site Uses Technology That Responds to Blinks

Editor's Pick
Kia is inviting people to a digital stare-off with NBA star Blake Griffin --- "Blink Griffin" -- with an interactive site using webcam technology that recognizes and responds to blinks. Users can choose one of two opponents: Griffin as a cowboy, or Blake as a fighter pilot (the same characters he plays in the 2015 Kia Optima's launch TV spots).
The technology allows the camera to home in on user's eyes, then Griffin attempts to intimidate the user into blinking first. You can keep playing for a spot on the leaderboard. While Kia isn't the first brand to use such blinking tech (It played a key role in Virgin Mobile's Blinkwashing campaign from Mother, N.Y. in 2013), the staring game ties in nicely with the TV spots, two more of which are set to roll out over the next few weeks. David & Goliath L.A. created both. Wildlife L.A. was the digital production agency on the project.
Credits
- Date
- Jan 16, 2015
- Agency :
- David & Goliath
- Brand :
- Kia
- Client :
- Kia
- Founder and Chairman :
- David Angelo
- Chief Creative Officer :
- Colin Jeffery
- Creative Director :
- Driscoll Reid
- Creative Director :
- Chris Hutchinson
- Digital Creative Director :
- Chris Robertson
- Art Director :
- Marc Wilson
- Copywriter :
- Kacey Coburn
- President :
- Brian Dunbar
- Director, Digital :
- Josh Crick
- Director, Digital Technology :
- Robert Boucher
- Director, Broadcast Production :
- Paul Albanese
- Executive Producer :
- Curt O'Brien
- Executive Producer :
- Christopher Coleman
- Digital Producer :
- Anna Cobban
- Project Manager :
- Kemit Ray
- Business Affairs Director :
- Rodney Pizarro
- Associate Business Affairs Manager :
- Camara Price
- Associate Business Affairs Manager :
- Ann Shelton
- Product Information Manager :
- Russ Wortman
- Digital Production Company :
- Wildlife
- Executive Producer :
- Brandon Del Nero
- Creative Director :
- Jake Friedman
- Creative Director :
- Scott Friedman
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