Kia Challenges You to Out-Stare Blake Griffin

Interactive Site Uses Technology That Responds to Blinks

Published On
Jan 16, 2015

Editor's Pick

Kia is inviting people to a digital stare-off with NBA star Blake Griffin --- "Blink Griffin" -- with an interactive site using webcam technology that recognizes and responds to blinks. Users can choose one of two opponents: Griffin as a cowboy, or Blake as a fighter pilot (the same characters he plays in the 2015 Kia Optima's launch TV spots).

The technology allows the camera to home in on user's eyes, then Griffin attempts to intimidate the user into blinking first. You can keep playing for a spot on the leaderboard. While Kia isn't the first brand to use such blinking tech (It played a key role in Virgin Mobile's Blinkwashing campaign from Mother, N.Y. in 2013), the staring game ties in nicely with the TV spots, two more of which are set to roll out over the next few weeks. David & Goliath L.A. created both. Wildlife L.A. was the digital production agency on the project.

Credits

Date
Jan 16, 2015
Agency:
David & Goliath-Los Angeles
Brand:
Kia
Client:
Kia
Founder and Chairman:
David Angelo
Chief Creative Officer:
Colin Jeffery
Creative Director:
Driscoll Reid
Creative Director:
Chris Hutchinson
Digital Creative Director:
Chris Robertson
Art Director:
Marc Wilson
Copywriter:
Kacey Coburn
President:
Brian Dunbar
Director, Digital:
Josh Crick
Director, Digital Technology:
Robert Boucher
Director, Broadcast Production:
Paul Albanese
Executive Producer:
Curt O'Brien
Executive Producer:
Christopher Coleman
Digital Producer:
Anna Cobban
Project Manager:
Kemit Ray
Business Affairs Director:
Rodney Pizarro
Associate Business Affairs Manager:
Camara Price
Associate Business Affairs Manager:
Ann Shelton
Product Information Manager:
Russ Wortman
Digital Production Company:
Wildlife
Executive Producer:
Brandon Del Nero
Creative Director:
Jake Friedman
Creative Director:
Scott Friedman

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