Danica Patrick is a Bodybuilder on the Run in GoDaddy's Super Bowl Spot

Deutsch N.Y. Releases Big Game Spot Early

Published On
Jan 22, 2014

Editor's Pick

Last year, GoDaddy dipped a tremulous toe into the waters of grown-up advertising, with one of its two Super Bowl spots spurning the T&A approach in favor of actually demonstrating why you should host your website with that company. (The other spot, not so much.)

This year, Deutsch N.Y. sets out to prove that GoDaddy has transformed, and has released one of the brand's two Big Game spots early. This one features longtime spokesperson Danica Patrick in an all-new, muscly getup, barrelling towards an unknown destination with a bunch of other bodybuilders. The destination -- a small business, owned by a woman, who uses GoDaddy to "get found."

Ms. Patrick was transformed using a "muscle suit," built in partnership with Legacy Effects. Bryan Buckley directs.


Jan 22, 2014
Brand :
Client :
Agency :
Deutsch-New York
Executive Creative Director :
Matt McKay
Associate Creative Director :
Rich Kolopeaua, Art Direction
Associate Creative Director :
James Cowie, Copywriting
Director, Integrated Production :
Joe Calabrese
Senior Producer :
Crissy Cicco
Vice President, Brand Marketing :
Will Sliger
Production Company :
Director :
Bryan Buckley
Director, Photography :
Scott Henrickson
Executive Producer :
Mino Jarjoura
Producer :
Brady Vant Hull
Editorial Company :
Bikini Editorial
Editor :
Avi Oron
Assistant Editor :
Gus Roman
Executive Producer :
Gina Pagano
Senior Producer :
Brad Wood
Telecine :
Company 3
Colorist :
Tom Poole
Chief Creative Officer :
Kerry Keenan
Visual Effects Company :
Head of Production :
Satoko Iinuma
Senior Producer :
Sarah Hiddlestone
Lead Compositor :
Raul Ortego
Compositor :
Corrina Wilson
Compositor :
Sang Joon
Compositor :
Hieu Phan
Compositor :
Mayuko Saito
Prosthetic Muscle Suit :
Legacy Effects
Music/Licensed Music Tracks :
JSM Music
Audio Post Company :
Sonic Union
Engineer :
Steven Rosen
Composer :
Joel Simon
Composer :
Neil Jason
Executive Producer :
Ross Hopman
Executive Producer/Creative Director :
Joel Simon

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Project Type