Old Spice's 'Momsong' Moves to the Bowling Alley

W+K Campaign Continues With a New, Short Spot

Published On
Jan 10, 2014

Editor's Pick

This week, we saw the launch of "Momsong," Wieden & Kennedy's campaign that shows middle-aged, creeptastic moms lamenting that their sweet sonnies have become men -- thanks to Old Spice. If you need more, here's a shorter commercial that's part of the same campaign that features a young man out on a date at the bowling alley, while his mom creepily crawls out of the last place you'd expect.