Usain Bolt's Fears Give Way to Joy in Gatorade's Uplifting Olympics Tale
TBWA/Chiat/Day L.A. and Moonbot Studios Team Up on Animated Film About Fastest Man's Rise
Jul 20, 2016
As world's fastest man Usain Bolt prepares to make a three-peat of his wins in both the 100m and 200m races at the 2016 Summer Olympics in Rio, Gatorade has debuted this inspiring animated film chronicling the athlete's rise -- and the light-hearted approach that's helped him along the way.
TBWA/Chiat/Day Los Angeles teamed with Oscar-winning animation shop Moonbot Studios ("The Fantastic Flying Books of Mr. Morris Lessmore" ) and directors Limbert Fabian and Jake Wyatt to deliver the tale. It begins with Bolt's childhood in Jamaica, when he was a young student sprinting his way to and fro, not even letting a grumbling stomach get in his way of beating an older, more trained runner in an impromptu race.
The story moves on to his days as a junior competitor, highlighting a moment when he's struck by a bout of the butterflies and the anxiety that comes with representing his country. But those all fall away when his mother reminds him, "You can always go faster when you keep it light." It's then that we see the Bolt we know today, an athlete who always seems to project a carefree joy when he's in the heat of competition.