Before the days of COVID-19, accidentally sipping from someone else's beer can might have been a bit gross, but it usually wasn't a matter of life or death.
Now, however, things are different, so AB InBev's Latin American beer brand Brahma created an easy way to make sure things stay hygienic. In a campaign by agency Santo Buenos Aires, it created a series of fun character stickers, packaged with Brahma six-packs, that people can place onto their cans over the logo of the "Brahma Goddess," so they know which one is theirs.
It's like the beer equivalent of wine glass markers, only more fun and disposable.
Illustrated by Serge Seidlitz, the campaign includes a series of light-hearted films, as well as online, out-of-home and product activations.