Watch a Father's Sweet Message of LGBT Acceptance, from the Philippines' Smart Communications
A Facebook Friend Request Poses Some Big Questions
Editor's Pick
There's a powerful simplicity to this spot from Philippines wireless provider Smart Communications and creative agency Dentsu JaymeSyfu. A father wonders why his son hasn't accepted his request to become Facebook friends. The son, meanwhile, worries about how his dad will react to Facebook photos showing him posing affectionately with his boyfriend. Everything is resolved in seven words exchanged by text message; the hashtag is #smarterchange.
Marketers in Asia have produced a few strong campaigns lately centering on LGBT acceptance. McDonald's Taiwan and Leo Burnett Taiwan showed a son coming out to his father over a cup of coffee.
Last month, India's "6 Pack Band," a transgender musical act conceived by Mindshare Mumbai for a Hindustan Unilever tea brand, won the Glass Lions Grand Prix at the Cannes Lions International Festival of Creativity.
Credits
- Date
- Jul 06, 2016
- Brand :
- Smart Communications
- Client :
- Smart Communications
- Agency :
- Dentsu JaymeSyfu
- Chief Creative Officer :
- Merlee Jayme
- Executive Creative Director :
- Miko Quiogue
- Copywriter :
- Therese Liboro
- Art Director :
- Benci Vidanes
- Managing Partner :
- Alex Syfu
- Chief Client Officer :
- Alex Syfu
- Account Director :
- Gabbie Santiago
- Strategic Planning Director :
- Diday Alcudia
- Director :
- Henry Frejas
- Producer :
- Butch Tayao
- Executive Producer :
- Concon Limbo-Deray
- Production House :
- Filmex
- Composer :
- Jasper Perez
- Audio Production House :
- Sound Design Corp
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