Usain Bolt Adds 'Vocalist' to His Resume With Digicel's Music-Themed Olympics Campaign

Boys and Girls Is Behind Mobile Network's Multiplatform Push

Published On
Jul 25, 2016

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Being the fastest man in the world isn't the only thing on Usain Bolt's CV. Now, the Olympian can put "vocalist" on his resume thanks to a new campaign from Digicel out of agency Boys and Girls.

In collaboration with with Caribbean musician Machel Montano, Digicel has released "Bring the Beat," a new single that it's inviting users to remix online to include the vocals of the Jamaican runner. The "Bring the Beat" campaign aims to bring people together (in the name of Digicel) ahead of the Rio 2016 Olympics.

The single is available on iTunes and can be remixed through a web app at Bringthebeat2016.com. Mr. Bolt also stars in campaign's online videos, TV, outdoor and print ads.

Credits

Date
Jul 25, 2016
Brand:
Digicel
Client:
Digicel
Agency:
Boys and Girls
Director, Marketing:
Peter Lloyd
Creative Director:
Rory Hamilton
Art Director:
Laurence O'Byrne
Copywriter:
Kris Clarkin
Head of Digital:
Shane Casey
Account Director:
Chris Upton
Account Manager:
Colm Halpin
Agency Producer:
Derek Doyle
Production Company:
Butter
Director:
Hadi
Production Company Producer:
Michael Duffy
Post Production Company:
Outer Limits
Director, Photography:
Luke Jakobs
Editing House:
Work
Editor:
Charlie Moreton
Sound Engineer:
Anthony Moore
Sound Engineer:
Phil Bolland
Music:
Machel Montano

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Project Type