Usain Bolt Adds 'Vocalist' to His Resume With Digicel's Music-Themed Olympics Campaign
Boys and Girls Is Behind Mobile Network's Multiplatform Push
By
Kara Chin
Published On
Jul 25, 2016
Editor's Pick
Being the fastest man in the world isn't the only thing on Usain Bolt's CV. Now, the Olympian can put "vocalist" on his resume thanks to a new campaign from Digicel out of agency Boys and Girls.
In collaboration with with Caribbean musician Machel Montano, Digicel has released "Bring the Beat," a new single that it's inviting users to remix online to include the vocals of the Jamaican runner. The "Bring the Beat" campaign aims to bring people together (in the name of Digicel) ahead of the Rio 2016 Olympics.
The single is available on iTunes and can be remixed through a web app at Bringthebeat2016.com. Mr. Bolt also stars in campaign's online videos, TV, outdoor and print ads.
Credits
- Date
- Jul 25, 2016
- Brand:
- Digicel
- Client:
- Digicel
- Agency:
- Boys and Girls
- Director, Marketing:
- Peter Lloyd
- Creative Director:
- Rory Hamilton
- Art Director:
- Laurence O'Byrne
- Copywriter:
- Kris Clarkin
- Head of Digital:
- Shane Casey
- Account Director:
- Chris Upton
- Account Manager:
- Colm Halpin
- Agency Producer:
- Derek Doyle
- Production Company:
- Butter
- Director:
- Hadi
- Production Company Producer:
- Michael Duffy
- Post Production Company:
- Outer Limits
- Director, Photography:
- Luke Jakobs
- Editing House:
- Work
- Editor:
- Charlie Moreton
- Sound Engineer:
- Anthony Moore
- Sound Engineer:
- Phil Bolland
- Music:
- Machel Montano
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Project Type
