Usain Bolt Adds 'Vocalist' to His Resume With Digicel's Music-Themed Olympics Campaign
Boys and Girls Is Behind Mobile Network's Multiplatform Push
Jul 25, 2016
Being the fastest man in the world isn't the only thing on Usain Bolt's CV. Now, the Olympian can put "vocalist" on his resume thanks to a new campaign from Digicel out of agency Boys and Girls.
In collaboration with with Caribbean musician Machel Montano, Digicel has released "Bring the Beat," a new single that it's inviting users to remix online to include the vocals of the Jamaican runner. The "Bring the Beat" campaign aims to bring people together (in the name of Digicel) ahead of the Rio 2016 Olympics.
The single is available on iTunes and can be remixed through a web app at Bringthebeat2016.com. Mr. Bolt also stars in campaign's online videos, TV, outdoor and print ads.