Building awareness in a crowded category

M1 Finance describes itself as "the financial super app." And with good reason. This five year old start-up provides a secure location for saving, investing and managing every aspect of your financial life ... all without fees or markups. Looking to accelerate recent growth, they turned to Bader Rutter to develop their first ever video branding campaign. The creative team used the limitations of pandemic production to inspire a memorable, SEO-boosting graphic device. The spare visual set up also simplified versioning for multiple aspect ratios to serve a variety of online formats.