BMW : Bullet

There it goes.

Published On
Jun 24, 2012

Editor's Pick

Cundari and BMW Canada demonstrate the speed and strength of the BMW M5 by likening it to a bullet, in this impressive viral web film that shows the sedan hurtling through the Bonneville Salt Flats. In nice contrast, the footage slows down when it collides with various objects, like a big glass apple or a trio of giant water balloons. The roar of the engine gives way to Beethoven, so the result is what the agency describes as "high performance art."


Jun 25, 2012
Brand :
Client :
Agency :
Director, Marketing :
Kevin Marcott
Chief Creative Officer :
Brent Choi
Associate Creative Director, Copywriter :
Brian Murray
Associate Creative Director, Art Director :
Raul Garcia
Producer :
Sumit Ajwani
Digital Strategy :
Todd Hummel
Digital Strategy :
Caitlin Mcdonald
Production House :
Big Block
Director :
Mark Glaser
Managing Director :
Kenny Solomon
Executive Producer :
Pete King
Producer :
Kay Rough
Supervisor :
Glenn Bennett
Production Manager :
Kristen Zaik
Coordinator :
Cindy Chapman
Studio Team :
Tom Connors
Studio Team :
Rob Glazer
Studio Team :
Ilya Astrakhan
Studio Team :
Nick Poznick
Studio Team :
Music/Sound Design :
Silent Joe West
Creative Director :
Roger Harris
Producer :
Trevor Allan
Sound Design :
Jo Rossi
Sound Design :
Tony Gort
Media :
Media Experts
Media Strategy/Planning :
Karel Wegert
Media Strategy/Planning :
Kris Davis
Editorial Company :
The Whitehouse Post
Editor :
Brandon Porter
Executive Producer :
Joni Williamson
Producer :
Kristen Branstetter

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Project Type