While Burger King is famous for pulling stunts in the name of selling burgers, its latest prank has a more noble cause. At one of its restaurants, the fast feeder decided to serve its Whopper Jr. sandwiches--only after its servers gave them a serious beating --punching and smashing them until they looked completely unappetizing.

Customers, of course, were none too pleased and complained immediately when they saw what happened to their meals. But their shock, it turns out, only helped to make an important point.

While the burger beating was going on, Burger King had also staged a different kind of bullying at the same restaurant: that of a high school junior being taunted by other kids, who said mean things, shoved him and dumped a drink on his meal. It was an act, but the restaurant patrons didn't know that.

In the end, a whopping 95 percent of people who got bullied burgers got up from their seats to complain, BK says in the video. But only 12 percent did anything to try to help the kid who was attacked.

The video is being released Wednesday for National Bullying Prevention Month in partnership with the group No Bully, which says 30 percent of students worldwide are bullied.

BK's anti-bullying message is not the only one running online. Monica Lewinsky recently released a video that speaks out against cyberbullying.