Burger King is giving free Whoppers to Bronx residents who live near the 'Joker steps'

The brand's latest anti-clown stunt features an iconic movie location

Published On
Jan 07, 2020

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Tourists have apparently been flocking to a staircase in the Bronx after it appeared in "The Joker"—and now Burger King is muscling in on the phenomenon with its latest attempt to troll clowns. 

As reported by the New York Times, the stairs in the Highbridge district have become a mecca for people taking Instagram shots and creating memes—and not all residents are pleased.

In a campaign by David Miami, Burger King is therefore offering anyone who lives in the vicinity of the stairs to get a free Whopper delivered to their home using code KINGSTAIRS on the Uber Eats app. The campaign starts today (Jan. 7) to coincide with the release of "The Joker" on DVD, and runs through Jan. 12. It's promoted via a social video, seen here, which features the "King" dancing on the steps.

Burger King says the reason for all this is because it "knows how annoying clowns can be, and wants to put a happy face on all Bronx residents"—though in reality, it's just another clever promotion for the brand's delivery options.

Meanwhile, perhaps BK has realized that if you can't beat the clowns, join them. 

Credits

Date
Jan 07, 2020
Client:
Burger King
Agency:
David-Miami
Global CCO & Partner:
Pancho Cassis
Global COO:
Sylvia Panico
Executive Creative Director:
Saulo Rocha
Executive Creative Director:
André Toledo
Creative Director:
Fred Bosch
Creative Director:
Álvaro Palma
Copywriter:
Guilherme Pinheiro
Art Director:
Rafael Ochoa
Director Strategic Planning:
Jon Carlaw
Senior Planner:
Stephanie Salvador
Junior Planner:
Vanessa Amaral
Executive Producer:
Carlos Torres
Producer:
Ricardo Ceballos
Production Coordinator:
Tomas Diego
Group Account Director:
Stefane Rosa
Management Supervisor:
Jenny Gobel
Account Executive:
Rachel Startz
Global CMO:
Fernando Machado
President Burger King North America:
Chris Finazzo
Head of Marketing North America:
Renato Rossi
Lead Marketing Communications:
Diego Suarez
Head of Global Marketing:
Marcelo Pascoa
Director Marketing Communications:
Nicole Alevizos
Senior Brand Manager Global Marketing:
Rogelio Magana
Manager Advertising:
Rachel Williams
Production:
STEPT Studios
Executive Producer:
Nick Martini
Stept Sales EP :
Susanne Kelly
Head of Production:
Laura R. Cushing
Producer:
Jenna Cedicci
Director:
Issac Sokol
Cinematographer:
Taylor McIntosh
Editorial:
DAVID Studios
Editor:
Pablo Colella
Colorist:
Nicolas Cragnolino
Post Producer:
Alex Brizuela
Audio:
Hobo Audio
Mixer:
Diego Jimenez
PR:
ABMC

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