Burger King knows how selfless you are with your children, especially at mealtimes

Fries too hot? Ice cream too messy? Mom and Dad have it covered in amusing new spot from We Believers

Published On
May 23, 2023
A girl crying as her mom licks her ice cream cone

Editor's Pick

Parents have their kids’ best interest at heart. Sometimes that can mean eating their french fries or taking a few licks off their ice cream cone, according to a new Burger King ad.


The spot, titled “For Your Kids,” praises the parents who selflessly make sure their kids don’t get burned (let Dad try those hot onion rings first), or too messy (Mom can catch that dripping ice cream), all to keep kids happy. By the end of the ad, though, the kids are screaming for them to stop.

The spot promotes Burger King’s “clean menu,” highlighting no artificial preservatives, flavors or colors. The chain’s commitment to “real food” started years ago, kicking off a push to cut artificial additives to certain menu items. In February 2020, a Burger King campaign showed a moldy Whopper, demonstrating its lack of artificial preservatives.

The new spot, from We Believers, will first run in Argentina, and then Europe and Asia.


May 23, 2023
Client :
Burger King
Agency :
We Believers
Chief Creative Officer :
Gustavo Lauria
Executive Creative Director :
Patricio Elfi
Copywriter :
Gustavo Lauria
Art Director :
Patricio Elfi
Head of Production :
Natalia Gamarra
Producer :
Jose Bustos
Producer :
Miriam Rota Ros
Producer :
Enzo Thomas Lauria
Account Director :
Nallely Recinas
Account Director :
Andrea Pérez Duarte
Creative Coordinator :
Rocio Fernandez Sasso
Production Company :
Argentina Cine
Director :
Augusto Gimenez Zapiola
Director :
Daniel Rosenfeld
Director of Photography :
Leandro Filloy
General Producer :
Nano Tidone
Executive Producer :
Diego Gonzales
Executive Producer :
Sandra Sbarra
Producer :
German Escande
Editor :
Diego Panich
Postproducer Coordinator :
Aldo Ferrari
Online edit/VFX :
Nacho De La Rosa
Color Correction :
Alejandra Lescano
Sound :
Big Estudio
Executive Producer :
Luciano Zerbarini
Executive Producer :
Sebastian Marco Leguizamon
Music :
Pickle Music
Executive Producer :
James Zavaleta
Composer :
Dario Calequi
Composer :
Alexis Estiz
Producer :
Matt Kerr
Original Music :
Lucien Belmond
Music Rights :
Café Musica

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