Burger King knows how selfless you are with your children, especially at mealtimes
Fries too hot? Ice cream too messy? Mom and Dad have it covered in amusing new spot from We Believers

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Parents have their kids’ best interest at heart. Sometimes that can mean eating their french fries or taking a few licks off their ice cream cone, according to a new Burger King ad.
The spot, titled “For Your Kids,” praises the parents who selflessly make sure their kids don’t get burned (let Dad try those hot onion rings first), or too messy (Mom can catch that dripping ice cream), all to keep kids happy. By the end of the ad, though, the kids are screaming for them to stop.
The spot promotes Burger King’s “clean menu,” highlighting no artificial preservatives, flavors or colors. The chain’s commitment to “real food” started years ago, kicking off a push to cut artificial additives to certain menu items. In February 2020, a Burger King campaign showed a moldy Whopper, demonstrating its lack of artificial preservatives.
The new spot, from We Believers, will first run in Argentina, and then Europe and Asia.
Credits
- Date
- May 23, 2023
- Client :
- Burger King
- Agency :
- We Believers
- Chief Creative Officer :
- Gustavo Lauria
- Executive Creative Director :
- Patricio Elfi
- Copywriter :
- Gustavo Lauria
- Art Director :
- Patricio Elfi
- Head of Production :
- Natalia Gamarra
- Producer :
- Jose Bustos
- Producer :
- Miriam Rota Ros
- Producer :
- Enzo Thomas Lauria
- Account Director :
- Nallely Recinas
- Account Director :
- Andrea Pérez Duarte
- Creative Coordinator :
- Rocio Fernandez Sasso
- Production Company :
- Argentina Cine
- Director :
- Augusto Gimenez Zapiola
- Director :
- Daniel Rosenfeld
- Director of Photography :
- Leandro Filloy
- General Producer :
- Nano Tidone
- Executive Producer :
- Diego Gonzales
- Executive Producer :
- Sandra Sbarra
- Producer :
- German Escande
- Editor :
- Diego Panich
- Postproducer Coordinator :
- Aldo Ferrari
- Online edit/VFX :
- Nacho De La Rosa
- Color Correction :
- Alejandra Lescano
- Sound :
- Big Estudio
- Executive Producer :
- Luciano Zerbarini
- Executive Producer :
- Sebastian Marco Leguizamon
- Music :
- Pickle Music
- Executive Producer :
- James Zavaleta
- Composer :
- Dario Calequi
- Composer :
- Alexis Estiz
- Producer :
- Matt Kerr
- Original Music :
- Lucien Belmond
- Music Rights :
- Café Musica
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