Burger King is appealing to basketball fans in Spain by turning a court in video game NBA 2K21 into a "menu" where they can score to win free food items.
The campaign, by David Madrid, used the court editing tools available in the game to create a court customized to be like a Burger King menu board. Fans can download the court in MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products so they can get them for free in their next order; for example, standing on a designated point to get a free Big King sandwich. The harder the shot the bigger the reward; if they shoot and score from the middle of the court, they can get a full menu with fries and soda.
To redeem their prizes, gamers can share the video on Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt. The promotion will run until April 4 and is being supported by Spanish gamers such as RobertPG, Papigavi and Vituber, who helped to launch the campaign on Twitch and YouTube.
“We believe videogames and content via streaming is the perfect combination to offer our guests new experiences in a fun way, through the enjoyment territory which is one of the pillars implicit in the DNA of our brand,” says Beatriz Faustino, marketing director at Burger King Spain and Portugal.