Burger King turns a video game basketball court into a 'menu' where you can score free food

Campaign from David Madrid rewards NBA 2K21 players if they score from certain points

Published On
Mar 30, 2021

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Burger King is appealing to basketball fans in Spain by turning a court in video game NBA 2K21 into a "menu" where they can score to win free food items.

The campaign, by David Madrid, used the court editing tools available in the game to create a court customized to be like a Burger King menu board. Fans can download the court in MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products so they can get them for free in their next order; for example, standing on a designated point to get a free Big King sandwich. The harder the shot the bigger the reward; if they shoot and score from the middle of the court, they can get a full menu with fries and soda.

To redeem their prizes, gamers can share the video on Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt. The promotion will run until April 4 and is being supported by Spanish gamers such as RobertPG, Papigavi and Vituber, who helped to launch the campaign on Twitch and YouTube. 

“We believe videogames and content via streaming is the perfect combination to offer our guests new experiences in a fun way, through the enjoyment territory which is one of the pillars implicit in the DNA of our brand,” says Beatriz Faustino, marketing director at Burger King Spain and Portugal.


Mar 30, 2021
Client :
Burger King (Spain)
Agency :
Global CCO & Partner :
Pancho Cassis
Global COO :
Sylvia Panico
Executive Creative Director :
André Toledo
Executive Creative Director :
Saulo Rocha
Creative Director :
Fred Bosch
Copywriter :
Jaime Ludeña
Art Director :
Francesc Enrich
Group Account Director :
Lucila Mengide
Group Account Director :
Stefane Rosa
Account Supervisor :
Adriana Gonzalez
Strategic Manager :
Patricia Urgoiti
Producer :
Sebastian Arce
Head of Social :
Alex Sanchez
Global PR Director :
Sandra Azedo
Production Company :
Global Chief Marketing Officer :
Fernando Machado
Global Brand Marketing :
Diego Suarez
CMO RBI Iberia :
Bianca Shen
Marketing Director :
Beatriz Faustino
Head of Brand Marketing :
Yvette Altet
Head of Digital Media & PR :
Borja Moya
Brand and Communication Manager :
María Lafuente

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