US Cellular : Call Someone Who Cares
Complained on Twitter? Here's a song for you.
Published On
Aug 05, 2012
Editor's Pick
US Cellular is identifying and targeting people who complained about their cellphone service on Twitter with tailor-made response videos on its YouTube page. The campaign, by Mullen Boston, features real US Cellular employees singing in the videos as they explain how US Cellular could provide better service. The campaign targets consumers who vent about providers other than U.S. Cellular, of course, and they're alerted to their videos via Twitter. The company is also encouraging people to vent about their providers using the hashtags #HelloBetter and #CSWC.
Credits
- Date
- Aug 06, 2012
- Brand:
- US Cellular
- Client:
- US Cellular
- Agency:
- Mullen-Boston
- Chief Creative Officer:
- Mark Wenneker
- Executive Creative Director/Production:
- Dave Weist
- Executive Creative Director/Production:
- Tim Vaccarino
- Group Creative Director:
- Dylan Bernd
- Associate Creative Director:
- Katy Hornaday
- Senior Copywriter:
- Nick Mathisen
- Senior Art Director:
- Lisa Doman
- Copywriter:
- Gabriel Ferrer
- Copywriter:
- Jack Collier
- Junior Copywriter:
- Lane Petrauskas
- Junior Art Director:
- Lauren Geisler
- Executive Director, Integrated Production:
- Liza Near
- Producer:
- Mary Donington
- Producer Assistant:
- Caitlan Williams
- Strategy:
- Bruce Gold
- Strategy:
- Eric Williamson
- Strategy:
- Alison Kaplan
- Strategy:
- Yurie Park
- Strategy:
- Nicole Brooker
- Production Company:
- Redtree Productions
- Director:
- Dylan Bernd
- Director, Photography:
- Martin Albert
- Executive Producer:
- Eric D'Amario
- Line Producer:
- Steve Oare
- Editorial:
- Whitehouse Chicago
- Editor:
- Lars Makie
- Editor:
- Caleb Hepler
- Editor Tech:
- Collin McMillan
- Editorial Producer:
- JoJo Scheerer
- Music Production:
- Asche & Spencer
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Project Type
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