US Cellular : Call Someone Who Cares

Complained on Twitter? Here's a song for you.

Published On
Aug 05, 2012

Editor's Pick

US Cellular is identifying and targeting people who complained about their cellphone service on Twitter with tailor-made response videos on its YouTube page. The campaign, by Mullen Boston, features real US Cellular employees singing in the videos as they explain how US Cellular could provide better service. The campaign targets consumers who vent about providers other than U.S. Cellular, of course, and they're alerted to their videos via Twitter. The company is also encouraging people to vent about their providers using the hashtags #HelloBetter and #CSWC.


Aug 06, 2012
Brand :
US Cellular
Client :
US Cellular
Agency :
Chief Creative Officer :
Mark Wenneker
Executive Creative Director/Production :
Dave Weist
Executive Creative Director/Production :
Tim Vaccarino
Group Creative Director :
Dylan Bernd
Associate Creative Director :
Katy Hornaday
Senior Copywriter :
Nick Mathisen
Senior Art Director :
Lisa Doman
Copywriter :
Gabriel Ferrer
Copywriter :
Jack Collier
Junior Copywriter :
Lane Petrauskas
Junior Art Director :
Lauren Geisler
Executive Director, Integrated Production :
Liza Near
Producer :
Mary Donington
Producer Assistant :
Caitlan Williams
Strategy :
Bruce Gold
Strategy :
Eric Williamson
Strategy :
Alison Kaplan
Strategy :
Yurie Park
Strategy :
Nicole Brooker
Production Company :
Redtree Productions
Director :
Dylan Bernd
Director, Photography :
Martin Albert
Executive Producer :
Eric D'Amario
Line Producer :
Steve Oare
Editorial :
Whitehouse Chicago
Editor :
Lars Makie
Editor :
Caleb Hepler
Editor Tech :
Collin McMillan
Editorial Producer :
JoJo Scheerer
Music Production :
Asche & Spencer

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Project Type