Burger King Reunites 'Napoleon Dynamite' Stars in Ad for Cheesy Tots

Snack Was a Favorite in 2004 Movie

Published On
Nov 30, 2016

Editor's Pick

Actors Jon Heder and Efren Ramirez, who starred in cult movie "Napoleon Dynamite," reunite to recreate their characters from the 2004 film in a new spot for Burger King.

The spot, promoting the relaunch of Burger King's Cheesy Tots, sees the pair, who played high school misfits in the movie, sharing the bite-sized potato and cheese snack. Fans of the movie will recall that it was Napoleon's favorite snack. True to character, Heder, who played Napoleon, asks if he can have one before grabbing a whole handful from his friend Pedro. The ad was created by Code and Theory and directed by Lucas Spaulding at Honor Society.

Burger King is bringing back Cheesy Tots for a limited time in participating restaurants, after noting fans' comments about them on social media. The brand also brought back original Chicken Fries in summer of 2014 as a limited time item and subsequently made them a permanent menu item spring of 2015 due to popular demand.


Nov 30, 2016
Client :
Burger King
Client :
Burger King
Agency :
Code and Theory
Head of Marketing :
Ricardo Azevedo
Media, Advertising and Communications :
Adam Gagliardo
Media :
Diego Suarez
Integrated Marketing Director :
Dylan Stopper
Media Agency :
Horizon Media
Agency Partner :
Alison Brod Public Relations
Group Creative Director :
Brad Dixon
Creative Director :
Gino Carolini
Associate Creative Director :
Mike Latshaw
Senior Copywriter :
Conor Champley
Senior Art Director :
Jeremy Stein
Visual Designer :
Riley Walker
Photographer :
Stas May
Associate Strategy Director :
Kelly Meyers
Senior Social Strategist :
Jessie Blalock
Junior Community Manager :
Hallie Martin
Group Account Director :
Jill Bernstein
Executive Producer/Content :
Jeremy Fox
Senior Producer :
Remya Rajagopalan
Partner :
Steve Baer
Partner, Director, Client Services :
Dotty Giordano
Production Company :
Honor Society
Director :
Lucas Spalding
Exec. Producer, Partner :
Megan Kelly
Producer :
Shanah Blevins
Director, Photography :
Kris Kachikis
Editorial Company :
Editor :
Lucas Spalding
Assistant Editor :
Brian Meagher
Producer :
Yole Barrera
Audio Producer :
Mr. Bronx Audio Post
Mixer :
David Wolfe
Producer :
Claudia Gaspar
Art Director :
Daniel Nosonowitz

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