Parents Say Farewell to Their Son and a Whole Lot More in Funny Hertz Ad

Spot From Adam&Eve/DDB London Has a Fresh Take on Familiar Story

Published On
Apr 20, 2015

Editor's Pick

This British ad for Hertz starts out like your typical commercial tear-jerker. A mom and dad help their son pack up the last of his things in a moving van and say a teary farewell as he departs to start a life of his own.

But when they go back inside to brood over a "cuppa," they discover their home is not as it used to be, and every prized possession -- the tea kettle, the coat rack, the satellite dish, the family pet and even the plant grow bags -- is now gone too.

The tag explains: "You can take everything with Hertz Van Rental. Sorry."

The online ad was created out of Adam & Eve/DDB London and directed by Smuggler's Guy Shelmerdine.


Apr 20, 2015
Brand :
Client :
Director :
Guy Shelmerdine
Production Company :
Agency :
Adam & Eve/DDB
Agency Producer :
Richard Adkins
Chief Creative Officer :
Ben Priest
Executive Creative Director :
Ben Tollett
Executive Creative Director :
Richard Brim
Creative Director :
Matt Woolner
Creative Director :
Steve Wioland
Copywriter :
Frances Leach
Art Director :
Christopher Bowsher
Director, Photography :
Rob Hardy
Production Company :
Producer :
Molly Pope
Executive Producer :
Chris Barrett
Executive Producer :
Fergus Brown
Editor :
Andy McGraw-Stitch
Post Production Company :

Need a credit fix? Contact the Creativity Editors

Project Type