Parents Say Farewell to Their Son and a Whole Lot More in Funny Hertz Ad
Spot From Adam&Eve/DDB London Has a Fresh Take on Familiar Story
Published On
Apr 20, 2015
Editor's Pick
This British ad for Hertz starts out like your typical commercial tear-jerker. A mom and dad help their son pack up the last of his things in a moving van and say a teary farewell as he departs to start a life of his own.
But when they go back inside to brood over a "cuppa," they discover their home is not as it used to be, and every prized possession -- the tea kettle, the coat rack, the satellite dish, the family pet and even the plant grow bags -- is now gone too.
The tag explains: "You can take everything with Hertz Van Rental. Sorry."
The online ad was created out of Adam & Eve/DDB London and directed by Smuggler's Guy Shelmerdine.
Credits
- Date
- Apr 20, 2015
- Brand :
- Hertz
- Client :
- Hertz
- Director :
- Guy Shelmerdine
- Production Company :
- Smuggler
- Agency :
- Adam & Eve/DDB
- Agency Producer :
- Richard Adkins
- Chief Creative Officer :
- Ben Priest
- Executive Creative Director :
- Ben Tollett
- Executive Creative Director :
- Richard Brim
- Creative Director :
- Matt Woolner
- Creative Director :
- Steve Wioland
- Copywriter :
- Frances Leach
- Art Director :
- Christopher Bowsher
- Director, Photography :
- Rob Hardy
- Production Company :
- Smuggler
- Producer :
- Molly Pope
- Executive Producer :
- Chris Barrett
- Executive Producer :
- Fergus Brown
- Editor :
- Andy McGraw-Stitch
- Post Production Company :
- MPC-LA
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