Hurricanes Should be Named after Michele Bachmann and Marco Rubio, Says 350 Action

A new approach to helping the environment from Barton F. Graf 9000

Published On
Aug 26, 2013

Editor's Pick

Barton F. Graf 9000 has teamed with climate crisis activist organization 350 Action to propose an unconventional solution to addressing our environmental woes. The new campaign features this video directed by Furlined's Ted Pauly that poses a very interesting question to the World Meteorological Organization: Why are hurricanes--with all the havoc they wreak--given perfectly nice people names?

The effort suggests an alternative moniker system--one that, if embraced, would serve as a kick-in-the-pants for lawmakers to take action: Name them after the policy makers who deny climate change. Thus, says the video, future hurricanes would bear titles like Hurricane Marco Rubio, Hurricane Michelle Bachman or Hurricane Rick Perry. A website invites people to petition to the WMO to put such names in the future lineup.

The campaign represents a bit of branching out, stylistically, for Barton F. Graf 9000, which until now has been best known for its signature kooky comedic style, for the likes of Dish, Little Caesars and Kayak.


Aug 26, 2013
Agency :
Barton F. Graf-New York
Brand :
350 Action
Client :
350 Action
Chief Creative Officer/Founder :
Gerry Graf
Executive Creative Director :
Eric Kallman
Executive Creative Director :
Brandon Mugar
Creative Director/ Copywriter :
Dave Canning
Creative Director, Art Director :
Dan Treichel
Senior Designer :
Matt Egan
Head of Production/Executive Producer :
Carey Head
Creative Technology Director :
Jonathan Vingiano
Director :
Ted Pauly
Production Company :
Vice President, Executive Producer :
Eriks Krumins
Executive Producer :
Dave Thorne
Line Producer :
Jennifer Gee
Director, Production :
Kris Kachikis
Editor/Sound Designer/Mixer :
Chris Franklin
Co-Editor/Colorist :
Dave Madden
Assistant Editor :
Liz Bilinsky
Junior Assistant Editor :
Megan Elledge
Graphics/Visual Effects :
Ryan Sears
Graphics/Visual Effects :
Steve Kutny
Executive Producer :
Cheryl Panek
Producer Assistant :
Grace Phillips
Music :
APM Music
Stock Footage :
Photography :
Magnum Photography
Photographer :
Paolo Pellegrin

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