Hurricanes Should be Named after Michele Bachmann and Marco Rubio, Says 350 Action
A new approach to helping the environment from Barton F. Graf 9000
Editor's Pick
Barton F. Graf 9000 has teamed with climate crisis activist organization 350 Action to propose an unconventional solution to addressing our environmental woes. The new campaign features this video directed by Furlined's Ted Pauly that poses a very interesting question to the World Meteorological Organization: Why are hurricanes--with all the havoc they wreak--given perfectly nice people names?
The effort suggests an alternative moniker system--one that, if embraced, would serve as a kick-in-the-pants for lawmakers to take action: Name them after the policy makers who deny climate change. Thus, says the video, future hurricanes would bear titles like Hurricane Marco Rubio, Hurricane Michelle Bachman or Hurricane Rick Perry. A website invites people to petition to the WMO to put such names in the future lineup.
The campaign represents a bit of branching out, stylistically, for Barton F. Graf 9000, which until now has been best known for its signature kooky comedic style, for the likes of Dish, Little Caesars and Kayak.
Credits
- Date
- Aug 26, 2013
- Agency :
- Barton F. Graf-New York
- Brand :
- 350 Action
- Client :
- 350 Action
- Chief Creative Officer/Founder :
- Gerry Graf
- Executive Creative Director :
- Eric Kallman
- Executive Creative Director :
- Brandon Mugar
- Creative Director/ Copywriter :
- Dave Canning
- Creative Director, Art Director :
- Dan Treichel
- Senior Designer :
- Matt Egan
- Head of Production/Executive Producer :
- Carey Head
- Creative Technology Director :
- Jonathan Vingiano
- Director :
- Ted Pauly
- Production Company :
- Furlined
- Vice President, Executive Producer :
- Eriks Krumins
- Executive Producer :
- Dave Thorne
- Line Producer :
- Jennifer Gee
- Director, Production :
- Kris Kachikis
- Editor/Sound Designer/Mixer :
- Chris Franklin
- Co-Editor/Colorist :
- Dave Madden
- Assistant Editor :
- Liz Bilinsky
- Junior Assistant Editor :
- Megan Elledge
- Graphics/Visual Effects :
- Ryan Sears
- Graphics/Visual Effects :
- Steve Kutny
- Executive Producer :
- Cheryl Panek
- Producer Assistant :
- Grace Phillips
- Music :
- APM Music
- Stock Footage :
- T3Media
- Photography :
- Magnum Photography
- Photographer :
- Paolo Pellegrin
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