Bananas replace apples in CNN's update of its 'Facts First' campaign
A sophisticated live action spot debuts ahead of the midterm elections
Editor's Pick
A little over a year ago, CNN pointed out how an apple is an apple--and not a banana--in its “Facts First” campaign calling attention to fact vs. false news in the media. The ad created by the recently rebranded Fig (formerly Figliulo & Partners) featured nothing but an apple and copy. With its simple but compelling premise, it went on to garner plenty of media attention and spawned several parodies from late-night hosts and more.
Since then, the campaign has continued, with another spot commenting on the Mueller investigation by showing how all those apples build up to a “case." Now, ahead of the midterms, CNN returns to assert, once again, that an apple will always be an apple.
The campaign takes a stylistic turn in a sophisticated, live-action piece that depicts vignettes of people encountering a banana where you'd expect an apple really to be--it’s the treat kids bob for at a party, the object that drops onto Isaac Newton’s head and leading to his discovery of gravity and the “forbidden fruit” that Eve passes on to Adam, as seen in a classic painting.
The end line of the spot reads, “Lies can become truth, if we let them,” followed by the “Facts First" tag. The ad debuted on CNN on Friday night.
Credits
- Date
- Nov 05, 2018
- Client :
- CNN
- Agency :
- FIG
- Agency :
- FIG
- Founder/Partner :
- Mark Figliulo
- CEO/Partner :
- Judith Carr-Rodriguez
- CCO/Partner :
- Scott Vitrone
- Head of Production/Partner :
- Robert Valdes
- Chief Strategy Officer/Partner :
- Caroline Krediet
- Creative Director :
- Spencer Lavallee
- Executive Producer :
- Jill Landaker Grunes
- Senior Producer :
- Meredith Witte
- Associate Producer :
- Jennifer Hart
- Director of Integrated Business Affairs :
- Sara Jagielski
- Executive Director Client Services :
- Natalie Troubh
- Account Supervisor :
- Kyra Gembka
- Senior Project Manager :
- Lindsay Bergman
- Director :
- Fantavious Fritz
- Production Company :
- Furlined
- Director :
- Fantavious Fritz
- Producer :
- Jason Aita
- Director of Photography :
- Kelly Jeffry
- President :
- Diane McArter
- Executive Producer/Director of Development :
- Ben Davies
- Head of Production :
- Ali Goldstone
- Executive Producer, OPC :
- Harland Weiss
- Executive Producer, OPC :
- Donovan Boden
- Executive Producer, OPC :
- Isil Gilderale
- Editorial Company :
- Work
- Editor :
- Ben Jordan
- Assistant Editor :
- Trevor Myers
- Executive Producer :
- Erica Thompson
- Producer :
- Chris Delarenal
- Flame/VFX Company :
- Blacksmith
- Flame Artist :
- Elsa Tu
- Executive Producer :
- Charlotte Arnold
- Senior Producer :
- Bindy St. Leger
- Color :
- The Mill
- Senior Colorist :
- Nick Metcalf
- Audio :
- Heard City
- Audio Mixer :
- Jodi Loeb
- Audio Producer :
- Andi Lewis
- Audio Executive Producer :
- Sasha Awn
- Music :
- Future Perfect
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