A little over a year ago, CNN pointed out how an apple is an apple--and not a banana--in its “Facts First” campaign calling attention to fact vs. false news in the media. The ad created by the recently rebranded Fig (formerly Figliulo & Partners) featured nothing but an apple and copy. With its simple but compelling premise, it went on to garner plenty of media attention and spawned several parodies from late-night hosts and more.