Bananas replace apples in CNN's update of its 'Facts First' campaign

A sophisticated live action spot debuts ahead of the midterm elections

Published On
Nov 05, 2018

Editor's Pick

A little over a year ago, CNN pointed out how an apple is an apple--and not a banana--in its “Facts First” campaign calling attention to fact vs. false news in the media. The ad created by the recently rebranded Fig (formerly Figliulo & Partners) featured nothing but an apple and copy. With its simple but compelling premise, it went on to garner plenty of media attention and spawned several parodies from late-night hosts and more.

Since then, the campaign has continued, with another spot commenting on the Mueller investigation by showing how all those apples build up to a “case."  Now, ahead of the midterms, CNN returns to assert, once again, that an apple will always be an apple.

The campaign takes a stylistic turn in a sophisticated, live-action piece that depicts vignettes of people encountering a banana where you'd expect an apple really to be--it’s the treat kids bob for at a party, the object that drops onto Isaac Newton’s head and leading to his discovery of gravity and the “forbidden fruit” that Eve passes on to Adam, as seen in a classic painting.

The end line of the spot reads, “Lies can become truth, if we let them,” followed by the “Facts First" tag. The ad debuted on CNN on Friday night.

Credits

Date
Nov 05, 2018
Client:
CNN
Agency:
Fig
Agency:
Figliulo & Partners
Founder/Partner:
Mark Figliulo
CEO/Partner:
Judith Carr-Rodriguez
CCO/Partner:
Scott Vitrone
Head of Production/Partner:
Robert Valdes
Chief Strategy Officer/Partner:
Caroline Krediet
Creative Director:
Spencer Lavallee
Executive Producer:
Jill Landaker Grunes
Senior Producer:
Meredith Witte
Associate Producer:
Jennifer Hart
Director of Integrated Business Affairs:
Sara Jagielski
Executive Director Client Services:
Natalie Troubh
Account Supervisor:
Kyra Gembka
Senior Project Manager:
Lindsay Bergman
Director:
Fantavious Fritz
Production Company:
Furlined
Director:
Fantavious Fritz
Producer:
Jason Aita
Director of Photography:
Kelly Jeffry
President:
Diane McArter
Executive Producer/Director of Development:
Ben Davies
Head of Production:
Ali Goldstone
Executive Producer, OPC:
Harland Weiss
Executive Producer, OPC:
Donovan Boden
Executive Producer, OPC:
Isil Gilderale
Editorial Company:
Work
Editor:
Ben Jordan
Assistant Editor:
Trevor Myers
Executive Producer:
Erica Thompson
Producer:
Chris Delarenal
Flame/VFX Company:
Blacksmith
Flame Artist:
Elsa Tu
Executive Producer:
Charlotte Arnold
Senior Producer:
Bindy St. Leger
Color:
The Mill
Senior Colorist:
Nick Metcalf
Audio:
Heard City
Audio Mixer:
Jodi Loeb
Audio Producer:
Andi Lewis
Audio Executive Producer:
Sasha Awn
Music:
Future Perfect

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