Paint brand Dulux has imagined a world without color before, in last year's gorgeous spot from BBH London that took its cues from Prohibition-era America. Now, it transports the same idea to a futuristic, dystopian setting -- think "1984," or "The Hunger Games" -- set in a vast city painted white.

Our hero, a young painter, gets splashed with color then pulled aside by a woman who turns out to be a member of a rebel movement. In their hideout, he experiences color for the first time. The gorgeous film is directed by Daniel Wolfe through Somesuch; there's also an interactive version where you can click on different colors in the hideout to see the paint version, and the campaign will be supported by social content from Analogfolk London.