Kid With a Combover Shows How Jell-O Pudding Makes Life Less Crappy
CP+B and Ulf Johansson take the creamy treat in quirky new direction
Published On
Aug 13, 2013
Editor's Pick
Jell-O pudding -- and a bald pate -- make for a sweet launching pad in this quirky father-son tale in this out of CP+B and directed by Smith & Jones' Ulf Johansson. As the dad describes one of his typical, frustrating work days, his boy steps into his shoes -- and his combover -- to discover how the sweet treat can help life's crappy moments a little less crappy.
The spot kicks off a comeback plan for the brand, which over the years has struggled with identity problems but now seeks to return to its fun roots. Read more about the strategy on Adage.com.
Credits
- Date
- Aug 13, 2013
- Agency :
- Crispin Porter Bogusky
- Brand :
- Jell-O
- Client :
- Jell-O
- Director :
- Ulf Johansson
- Production Company :
- Smith & Jones
- Worldwide Chief Creative Officer :
- Rob Reilly
- Executive Vice President, Executive Creative Director :
- Tony Calcao
- Creative Director :
- Matt Denyer
- Associate Creative Director, Art Director :
- Josh Gross
- Vice President/Creative Director :
- Andrew Ure
- Vice President/Creative Director :
- Matt Denyer
- Senior Copywriter :
- Noah Will
- Vice President/Head of Video, Integrated :
- Chad Hopenwasser
- Vice President/Executive Integrated Producer :
- Aymi Beltramo
- Production Company :
- Smith & Jones Films
- Director :
- Ulf Johansson
- Director, Photography :
- John de Borman
- Line Producer :
- Nicola Sims
- Executive Producer :
- Philippa Smith
- Editorial Company :
- No6
- Editor :
- Kevin Zimmerman
- Assistant Editor :
- JC Nunez
- Editorial Executive Producer :
- Crissy DeSimone
- Editorial Producer :
- Kendra Desai
- Post Production :
- Method LA
- Lead Compositor :
- Claus Hansen
- Lead Compositor :
- Noah Caddis
- Visual Effects Supervisor :
- Rob Hodgson
- Executive Producer :
- Robert Owens
- Post Producer :
- Paula S. Jimenez
- Graphics and Animation :
- Buck
- Mix :
- Jessica Locke
- Music Company :
- Beacon Street Studios
- Composer :
- Andrew Feltenstein
- Composer :
- John Nau
- Music Producer :
- Leslie DiLullo
- Telecine Company :
- Company 3
- Colorist :
- Siggy Ferstl
- Group Account Director :
- Kate Frazier
- Content Management Supervisor :
- Kevin Sypal
- Content Supervisor :
- Ashley Cochrane
- Content Manager :
- Eric Alexander
- Content Manager :
- Tom Coates
- Business Affairs :
- Lisa Gillies
- Traffic Manager :
- Jenna Kotarski
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Project Type
