Kid With a Combover Shows How Jell-O Pudding Makes Life Less Crappy
CP+B and Ulf Johansson take the creamy treat in quirky new direction
Aug 13, 2013
Jell-O pudding -- and a bald pate -- make for a sweet launching pad in this quirky father-son tale in this out of CP+B and directed by Smith & Jones' Ulf Johansson. As the dad describes one of his typical, frustrating work days, his boy steps into his shoes -- and his combover -- to discover how the sweet treat can help life's crappy moments a little less crappy.
The spot kicks off a comeback plan for the brand, which over the years has struggled with identity problems but now seeks to return to its fun roots. Read more about the strategy on Adage.com.