Kid With a Combover Shows How Jell-O Pudding Makes Life Less Crappy

CP+B and Ulf Johansson take the creamy treat in quirky new direction

Published On
Aug 13, 2013

Editor's Pick

Jell-O pudding -- and a bald pate -- make for a sweet launching pad in this quirky father-son tale in this out of CP+B and directed by Smith & Jones' Ulf Johansson. As the dad describes one of his typical, frustrating work days, his boy steps into his shoes -- and his combover -- to discover how the sweet treat can help life's crappy moments a little less crappy.

The spot kicks off a comeback plan for the brand, which over the years has struggled with identity problems but now seeks to return to its fun roots. Read more about the strategy on


Aug 13, 2013
Agency :
Crispin Porter Bogusky
Brand :
Client :
Director :
Ulf Johansson
Production Company :
Smith & Jones
Worldwide Chief Creative Officer :
Rob Reilly
Executive Vice President, Executive Creative Director :
Tony Calcao
Creative Director :
Matt Denyer
Associate Creative Director, Art Director :
Josh Gross
Vice President/Creative Director :
Andrew Ure
Vice President/Creative Director :
Matt Denyer
Senior Copywriter :
Noah Will
Vice President/Head of Video, Integrated :
Chad Hopenwasser
Vice President/Executive Integrated Producer :
Aymi Beltramo
Production Company :
Smith & Jones Films
Director :
Ulf Johansson
Director, Photography :
John de Borman
Line Producer :
Nicola Sims
Executive Producer :
Philippa Smith
Editorial Company :
Editor :
Kevin Zimmerman
Assistant Editor :
JC Nunez
Editorial Executive Producer :
Crissy DeSimone
Editorial Producer :
Kendra Desai
Post Production :
Method LA
Lead Compositor :
Claus Hansen
Lead Compositor :
Noah Caddis
Visual Effects Supervisor :
Rob Hodgson
Executive Producer :
Robert Owens
Post Producer :
Paula S. Jimenez
Graphics and Animation :
Mix :
Jessica Locke
Music Company :
Beacon Street Studios
Composer :
Andrew Feltenstein
Composer :
John Nau
Music Producer :
Leslie DiLullo
Telecine Company :
Company 3
Colorist :
Siggy Ferstl
Group Account Director :
Kate Frazier
Content Management Supervisor :
Kevin Sypal
Content Supervisor :
Ashley Cochrane
Content Manager :
Eric Alexander
Content Manager :
Tom Coates
Business Affairs :
Lisa Gillies
Traffic Manager :
Jenna Kotarski

Need a credit fix? Contact the Creativity Editors

Project Type