Dos Equis makes college football a lot more 'Interesante' in latest from Droga5
Campaign creates fictional lore around the brew's role in the game
Aug 29, 2018
A halftime locker room pep talk becomes ridiculously inspired with the help of Dos Equis beer in a new college football-themed campaign from Droga5 New York. In a retro-looking anthem spot, a football coach recites the boring old facts on the beer's label-- "4.2 percent alcohol by volume! â€¦ Registered trademark of CCMIPSA corporation! ... One gram protein!"--with unusual fervor, and then sees his gridiron gang react in kind, ready to storm into the latter half of the game.
The effot continues the "Keep It Interesante" tagline introduced in March by Droga5 and supports Dos Equis' role as Official Beer Sponsor of the College Football Playoffs. It also includes out of home, in-bar signage as well as a themed pigskin can with ball laces that riff off the brew's double-x design.