We're all used to whisky ads telling us about their brand heritage. But in this online film from Ballantine's -- part of its global "Stay True" campaign -- there's a new twist on the genre.
Its "Could Be True" story throws some fictional history into the mix -- like, how Ballantine's threw away its original recipe, reinvented itself, then backtracked (sound familiar?), or how it diversified into products like pickled eggs. Directed by Edward Housden of Indy8, the film complements a straighter version of the brand's history.
The campaign, by M&C Saatchi London, also invites viewers to tweet their own #CouldBeTrue ideas for ridiculous things Ballantine's could have made or done. The best suggestions are being mocked up on Ballantine's Twitter feed (so far, they include whisky-flavored cookies, toothpaste, cologne and whisky blended with river water).