Presenting the Ridiculous (Fake) History of Ballantine's Whisky, Complete With Idiotic Brand Extensions

Campaign by M&C Saatchi London Is Too Good -- or Bad? -- To Be True

Published On
Oct 16, 2014

Editor's Pick

We're all used to whisky ads telling us about their brand heritage. But in this online film from Ballantine's -- part of its global "Stay True" campaign -- there's a new twist on the genre.

Its "Could Be True" story throws some fictional history into the mix -- like, how Ballantine's threw away its original recipe, reinvented itself, then backtracked (sound familiar?), or how it diversified into products like pickled eggs. Directed by Edward Housden of Indy8, the film complements a straighter version of the brand's history.

The campaign, by M&C Saatchi London, also invites viewers to tweet their own #CouldBeTrue ideas for ridiculous things Ballantine's could have made or done. The best suggestions are being mocked up on Ballantine's Twitter feed (so far, they include whisky-flavored cookies, toothpaste, cologne and whisky blended with river water).


Oct 16, 2014
Agency :
M&C Saatchi-London
Brand :
Client :
Director :
Edward Housden
Production Company :
Post Production :
Colorist :
Julien Biard
Flame Artist :
Andy Copping
Producer :
Emory Ruegg
Production Manager :
Sophie Murphy
Executive Producer :
Rupert Reynolds-MacLean
Location Manager :
Jeremy Stern
Director, Photography :
Sam Goldie
1st Assistant Director :
Boris Becker
Production Designer :
Polly Philip
Prop Person :
Louis Glickman
Copywriter :
Matt Roach
Art Director :
David Lawrie
TV Producer :
Mary Fostiropolous
Account Director :
Jessica Tam
Edit House :
Final Cut
Editor :
Ed Line

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