This ridiculous, romantic Valentine's music video is a promo for low carb beer

New Zealand's DB Export and Colenso BBDO get all loved up

Published On
Feb 13, 2019

Editor's Pick

New Zealand's DB Export beer brand has been responsible for some pretty disruptive marketing in the past, including 2015's Cannes-winning "Brewtroleum" project that turned brewing yeast into biofuel. 

Its latest project is also memorable, although more for the ridiculousness of it than any technological innovation. Agency Colenso BBDO made a Valentine's music video for its DB Export Gold low carb beer, in which a couple sing to each other that they are "drinking this beer for you." With the line "don't need two hands to hold you," it seems to be a reference to the health benefits of a low carb beer, and the fact that choosing one could be a romantic gesture to your partner -- and the video goes on to illustrate that with a series of tasks that you can do with one hand, such as playing the flute and, er, extending the patio. 

The song is part of a wider campaign that includes "beer bouquets" for couples to give each other on Valentine’s Day, a remix of the song that plays in gym classes and a digital service that lets fans write their own lyrics and send them as a digital singing telegram to their loved ones.

Damien Shatford from Sweetshop directed the video, which stars singers Keshia and Tom. It's silly stuff, but will make you laugh (and maybe even think about choosing low carb beer.) 

Credits

Date
Feb 13, 2019
Client:
DB Export Beer
Agency:
Colenso BBDO
Marketing Director:
Sean O’Donnell
Senior Marketing Manager:
Tony Wheeler
Chief Creative Officer:
Levi Slavin
Creative Director:
Max McKeon
Creative Group Head:
Beth O’Brien
Creative Group Head:
Thomas Darlow
Head of Broadcast:
Jen Storey
Production Company:
Sweetshop
Director:
Damien Shatford
Executive Producer:
Ben Dailey
Managing Director/Executive Producer:
Fiona King
Director of Photography:
Marty Williams
Editor:
Luke Haigh
Online:
Stu Bedford
Online:
The Machine Room
Music Production:
WorldPeace.fyi
Sound Design & Mix:
Liquid Studios

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