Jack in the Box's Super Bowl Spot Is Narrated by a Bald Eagle
Burger Chain Is Running Regional Ad
By
Alexandra Jardine
Published On
Feb 04, 2016
Editor's Pick
Burger chain Jack in the Box is running a regional Super Bowl ad in which its mascot -- a giant "Jack" -- appears as a founding father on an epic journey.
The spot, by agency David & Goliath, shows Jack reading a "Declaration of Delicious" as his boat lands approaches American shores. There, he finds someone who seems to be a modern native Californian, in running gear with a smartphone strapped to his arm.
At the end, the ad, promoting the chain's Double Jack Burger, is revealed to have been narrated by an American bald eagle.
The spot was directed by Caviar L.A.'s Ruben Fleischer.
Credits
- Date
- Feb 04, 2016
- Brand :
- Jack In The Box
- Client :
- Jack In The Box
- Agency :
- David & Goliath
- Founder and Chairman :
- David Angelo
- Chief Creative Officer :
- Colin Jeffery
- Executive Creative Director/Production :
- Ben Purcell
- Executive Creative Director/Production :
- Steve Yee
- Associate Creative Director, Art Director :
- Robert Casillas
- Associate Creative Director, Copywriter :
- Courtney Pulver
- Art Director :
- Danny OConnor
- Copywriter :
- Kurt Warner
- Junior Art Director :
- Austin Ho
- Junior Copywriter :
- Dan Hass
- Executive Agency Producer :
- Karen Jean
- Group Account Director :
- Michele Tebbe
- Account Supervisor :
- Denny Tran
- Account Executive :
- Katherine Chan
- Coordinator :
- Shannon Stucke
- Senior Project Manager :
- Lila Anton
- Project Manager :
- Mark Diaz
- Chief Digital Officer :
- Mike Geiger
- Director, Digital Delivery and Technology :
- Robert Boucher
- Digital Producer :
- Myles Scovill
- Associate Producer :
- Nat Wilkes
- Interactive Art Director :
- Steven Lau
- UX Lead :
- John Randall, IV
- Production Company :
- Caviar
- Director :
- Ruben Fleischer
- Production Company :
- Lucky 21
- Editorial House :
- Spinach LA
- Editor :
- Isaac Chen (Cut+Run)
- Editor :
- Ben McCambridge (Cut+Run)
- Color :
- The Mill
- Visual Effects :
- Fell VFX
- Mix Facility :
- Margarita Mix Santa Monica
- Director, Broadcast Production :
- Paul Albanese
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