Delta is helping New Yorkers to look well-traveled in their Tinder profiles with a mural that lets them shoot a selfie with an exotic backdrop.
The "Delta Dating Wall," which is located on Wythe Ave in Williamsburg, Brooklyn, features images from nine Delta destinations, including the Eiffel Tower and Leaning Tower of Pisa as well a Dutch windmill with tulips and a London red telephone box. Honolulu, Los Angeles, Mexico City, Moscow, and Zurich also feature. At the top of the wall, Delta informs us that "World travelers are more likely to be swiped right" and it also sports fun line drawings by illustrator Andrew Rae, whose work has appeared in the "The New York Times," "The New Yorker" and more.
The wall will be on display throughout the summer and the campaign, by Wieden & Kennedy New York, includes a singles-centric event. On June 17, Delta, in partnership with Tinder, will give people the opportunity to have a headshot taken by a professional photographer.
W&K says the campaign came about after it noticed the overwhelming prominence of travel pics on online dating sites. Research found that 62% of men and 74% of women want a partner who shares their travel interests.