Work Club is promoting British chanteuse Dido's new album Safe Trip Home
with a web-based initiative that features a series of short films backed by her new music.
The main hub of the campaign is the website designed by B-Reel where visitors can rotate a globe and watch tales unfold including those of a Brazilian woman who lives on the side of a landfill, a cross-dressing kickboxer in Bangkok and Mumbai's only female taxi driver. Visitors can comment on the videos and choose from a color palette to describe how each clip makes them feel.
Additionally, Work Club has launched a YouTube channel
in support of the videos and will soon launch a Facebook Connect application to share your Safe Trip Home site activities with friends.