John Malkovich Has an Imposter in Squarespace's Super Bowl Pregame Spot
Ad Continues Story of His Attempt to Launch a Fashion Business
Editor's Pick
Squarespace has revealed its pre-game Super Bowl spot, a continuation of its campaign featuring the travails of John Malkovich trying to set up a fashion design business.
Directed by Miles Jay out of Smuggler for creative collective JohnXHannes, the director's cut of the spot, seen here, sees the actor get decidedly mad when he discovers that another John Malkovich -- a guy with the "ultimate fishing site" -- has taken his domain name. "What the f*** is going on? How can you be John Malkovich?" he explodes, after his assistant mutters, "This is a nightmare." There's also a humorous reference to "Being John Malkovich," which he describes as a movie about him, but assistant points out is about "people being in your head."
It's all beautifully straying into the realms of the meta, when, after composing an angry email to the imposter, the spot ends on Malkovich deciding to call the guy instead; the in-game spot, we suppose, will reveal the outcome.
Credits
- Date
- Jan 25, 2017
- Agency :
- JohnXHannes
- Director :
- Miles Jay
- Production Company :
- Smuggler
- Executive Producer :
- Kristine Ling
- Head of Client Management :
- Verena Zannantoni
- Senior Art Director :
- Conor Hagan
- Senior Copywriter :
- Matt McCarron
- Executive Producer :
- Allison Kunzman
- Executive Producer :
- Patrick Milling Smith
- Executive Producer :
- Brian Carmody
- Director, Photography :
- Chayse Irvin
- Editorial :
- No6
- Visual Effects :
- No7
- Audio Finishing :
- Formosa
- Color :
- Company 3
- Photography Production :
- Flower Ave
- Senior Planner :
- Iain Newton
- Editor :
- Chan Hatcher
- Editorial Assistant :
- Kenneth Larkin
- Editorial Assistant :
- Randy Baublis
- Post Producer :
- Michelle Dorsch
- Post Producer :
- Malia Rose
- Managing Partner :
- Carr Schilling
- Lead Flame Artist :
- Verdi Sevenhuysen
- Mixer :
- John Bolen
- Executive Producer :
- Lauren Cascio
- Production Designer :
- Carly Reddin
- Stylist :
- Jurgen Doering
- Services Company :
- Premiere Heure
- Producer :
- Catherine Guillot
- U.S. Line Producer :
- Alex Orlovsky
- Operations Director :
- Karen Lo
- Business Affairs :
- Waving Cat Productions
- Chief Executive Offier :
- Anthony Casalena
- Chief Creative Officer :
- David Lee
- Director, Brand Marketing :
- Amory Wooden
- Talent :
- Natasha Ivankovitser
- Design Lead :
- Donovan Mafnas
- Design Lead :
- Andre Felipe Ribeiro
- Design Lead :
- Tom Sears
- Design Lead :
- Luis Gonzalez
- Designer :
- McLane Teitel
- Designer :
- Shawn Lee
- Photo Retoucher :
- Craig Reynolds
- Colorist :
- Tom Poole
- Producer :
- Clare Movshon
- Executive Creative Director :
- Hannes Ciatti
- Executive Creative Director :
- John McKelvey
- Photographer :
- Zach Gold
- Producer :
- Michael Power
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