Whether or not you can copyright creative ideas has long been a matter for debate. But now DDB Stockholm has attempted to solve it with "The Drawer"
, which it describes as a "digital patent office for creative ideas". Made in collaboration with Sweden's largest newspaper Dagens Nyheter, the site lets users log in via Facebook, then upload a description and simple sketch of a creative idea, together with the date and time. So, if someone steals it, they can prove that it was theirs first.