EmblemHealth Empowers New Yorkers to Take Action in Latest “We Mean Health Campaign” in Partnership With NYC Artists

Published On
Aug 23, 2022
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Description

Crucial health routines have often been set aside under the weight of the pandemic. As New York’s energy starts to build back, EmblemHealth is working to ensure the health of its communities remain at the forefront of the city’s revitalization in the latest evolution of its “We Mean Health” campaign.

The campaign is a direct call-to-action from the NY-based health insurer to empower NYers to close specific gaps in their healthcare. It pairs bold copy with work from local city artists, each depicting their own expressions of health to encourage communities to get mammograms, check their blood pressure, get screened for diabetes and schedule annual checkups.

Jason Naylor, Sophia Yeshi, Perla Sanchez, KitKat Pecson, and partners Craig & Karl were among the local artists featured in this year’s campaign. Their work is used to demonstrate EmblemHealth’s dedication to supporting the heart of its communities, by going beyond coverage to help NY get and stay healthy. “We Mean Health is more than a line, it’s the ethos that guides everything EmblemHealth does. They truly care about the health of the communities they cover,” says Wayne Best, CCO of VMLY&R NY. “And now more than ever, it’s important to get the message out there that you need to take care of yourself.”

“For more than 80 years, EmblemHealth has focused on creating healthier futures for our members and community. The pandemic disrupted our lives and the health care system. This campaign conveys the importance of good health to all of us and represents our guiding principles of accessible, equitable, high-quality health care for all,” said Beth Leonard, Chief Corporate Affairs Officer at EmblemHealth.”

VMLY&R brought this year’s campaign evolution to life across print, digital, audio and OOH that will be seen across NYC through the open enrollment season this Fall.

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Credits

Date
Aug 23, 2022
Agency :
VML
Client :
EmblemHealth
Chief Creative Officer :
Wayne Best
Executive Creative Director :
Emily Sander
Group Creative Director :
Gretchen Menter
Creative Director :
Perle Arteta
Senior Art Director :
Aliza Roth
Group Strategy Director :
Teny Akay
Strategist :
Ana Montoya
Senior Producer :
Kenneth Zane
Print Producer :
Jack Hughes
Executive Director, Client Engagement :
Jessica Post
Group Account Director :
Erica Philippone
Senior Program Manager :
Andrea Rosado
Account Manager :
Maggie Rogers
Group Connections Director, Paid Media :
Theresa Ferrugio
Connections Director, Paid Media :
Lynnsey Rijos
Connections Supervisor, Paid Media :
Mariel Rivera
Connections Director, Paid Search :
Valerie Schlosser
Associate Director, Paid Search :
Stephen Chambers
Senior Connections Manager, Paid Search :
Matt Kortum
Chief Corporate Affairs Officer :
Beth Leonard
Vice President, Marketing Operations :
Lauren Festa
Director, Brand Strategy and Marketing Insights :
Cate Engerrand
Brand Manager :
Olivia McCabe
Senior Marketing Campaign Coordinator :
Cynthia Dartley

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Project Type