A new blockbuster-style campaign for rental car company Enterprise stars Hollywood actor Gerard Butler ("300," "PS I Love You," "How to Train Your Dragon") as an action hero on a mission to find his rental vehicle.
The ads, by London agency The Corner, see Butler attempting to escape the paparazzi while racing through the streets of London (above) and skydiving from 20,000 feet (below) into his car. All throughout, an Enterprise agent is by his side virtually, on the phone, to help guide his every move, "Mission Impossible"-style.
There are some humorous touches--for example, when he finds the car he tries and fails to break the window with his arm, only to be told he can do it with a phone app. Guy Shelmerdine directed via Smuggler, and stunt coordinator Greg Powell, who has worked on Bond films, was involved in the action sequences.
The ads are airing on U.K. TV and in cinemas. They aim to show that renting a car can be a "mission" but Enterprise is ready for any scenario imaginable, though we don't quite buy that the company's actual agents have the kind of location tech that would allow them to recommend when customers should be leaping from bridges or sliding down escalators.
“We wanted to create a campaign that speaks to our ambition of being a brand that is transforming how people access and use vehicles," said Jim Stoeppler, VP-European brand marketing at Enterprise in a statement. "They illustrate how Enterprise uses the latest technologies coupled with its unique approach to customer service to make access to virtually any vehicle quick, convenient and immediate.