Seven-Year-Old Black Belt Is Breakout Star in Gender Equality Ad From ANZ

Jane Campion Directs a Film Supporting Bank's Equality Initiatives

Published On
Jul 30, 2015

Editor's Pick

The impact of films like Procter & Gamble's "LikeaGirl" seems to be reverberating globally, with brands around the world now hitting out on the subject of gender equality in their ads.

The latest effort, from Australia's ANZ Bank and Whybin/TBWA Melbourne, supports a series of initiatives the bank is taking, such as making an extra $500 annual payment to all 12,700 ANZ female employees in Australia. Oscar-winning New Zealand director Jane Campion ("The Piano") directed the film, featuring young girls who read out, in turn, statements about women's inequality around the world. But the highlight of the piece is seven-year-old black belt karate star Mahiro-chan, a tiny, fierce little girl who performs a series of awesome moves. If this ends up being a viral hit, it will be down to her.

Credits

Date
Jul 30, 2015
Agency:
Whybin/TBWA-Melbourne
Brand:
ANZ Bank (Australia)
Client:
ANZ Bank (Australia)
Director:
Jane Campion
Creative Director:
Whybin/TBWA Group Melbourne
Chairperson:
Scott Whybin
Executive Creative Director:
Paul Reardon
Senior Writer:
Rob Hibbert
Senior Art Director:
Mark Jones
Executive Producer:
Margot Ger
Group Account Director:
Ricci Meldrum
Senior Account Director:
Natalie Shore
Account Manager:
Karolina Nanowski
Strategy Planning:
Kees Kalk
Big Shell FIlms:
Jane Campion
Director, Photography:
Ari Wegner
Producer:
Peter Knowles
Post Production:
Mark Bradshaw, United UK and Nylon Studios
Editing:
The Editors

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