Focus Features and stop motion animation studio Laika have created an interactive map to promote their new animated film, "Kubo and the Two Strings."
Created by North, the map invites fans to explore all the stops on Kubo's quest. At first glance, the YouTube video looks like a typical movie trailer, but clicking on one of nine locations will take you into a hand-drawn map of the Vastlands where Kubo's story unfolds. Visitors can fly into the evocatively-named locations such as the "Dark Sea," "Garden of Eyes" and the "Hall of Bones," and each stop offers exclusive details about Kubo's quest and a short vignette from the film.
North used YouTube's annotation feature to allow the viewer to explore the map. Inspired by the movies and maps of the early 1900s, artists hand-drew a paper map, then spent more than 200 hours to convert it into a 3D environment. Specific features of the map were then animated to add topography and depth.
Laika, the studio behind "Kubo and the Two Strings," also created movies including "Coraline," "The Boxtrolls" and "ParaNorman."